Zulily Partners with Jonathan Van Ness to Help Moms Feel Empowered, Reduce Stress this Holiday Season

Online retailer celebrates moms with limited edition button, featuring positive affirmations from JVN

SEATTLE, Oct. 17, 2023 (GLOBE NEWSWIRE) -- The holidays are meant to be a time of celebration and togetherness, but for many moms, they can also be a time of stress as they carry the weight of the season on their shoulders. Today, online retailer Zulily® announced a new partnership with TV personality, author, podcast host, and hair stylist Jonathan Van Ness (“Queer Eye”) to reduce this stress by uplifting, empowering and celebrating millions of moms who do it all with the first-ever Slay Button.

Eighty-six percent of moms are the primary manager of the holidays for their families1, with 61% estimating they spend more than 75 hours on holiday tasks each year2. Between shopping for gifts, decorating their homes, coordinating gatherings and all the other holiday season to-dos, moms are juggling a lot, and many feel pressure to get everything done.

“Moms are often responsible for making the holidays special for everyone, yet so much of their work goes unseen,” said Denise Jaeschke, Chief Marketing Officer at Zulily. “We recognize the mental load feels heavier during the holiday season and wanted to offer words of encouragement to ensure moms feel appreciated for all that they do. We’re excited to partner with Johnathan Van Ness, who is devoted to self-love, to motivate and empower moms throughout the holiday season.”

To reduce stress for the 85 million moms in the U.S., and to make the holiday season more magical, Zulily is launching a limited edition Slay Button that plays five inspirational and empowering affirmations from Jonathan Van Ness, reminding moms that they’re slaying the holiday season and every day while encouraging them to celebrate themselves and everything they do.

“I’m ecstatic to partner with Zulily to bring the Slay Button to life and help moms find small moments of self-love, which is so important every day, but especially during the holidays, which can be really stressful and exhausting for moms,” said Jonathan Van Ness. “I’m excited to be part of their hype squad and make sure they know they’re slaying the holidays by being their fabulous, lovable selves.”

Starting today, moms can get their own Slay Button on Zulily, while supplies last.

To get a jump start on holiday savings, visit Zulily’s Holiday Shop and save up to 65% off brands on everyone’s wish list. For gifting inspiration, check out Zulily’s top trending toys kids are asking for in 2023.

About Zulily® 
Zulily is an online retailer on a mission to revolutionize discount shopping. Zulily's unique no-frills business model allows it to pass incredible savings directly to customers. With limited-time daily deals on name brands and emerging labels, year-round budget-friendly finds, and amazing markdowns on shoes, toys, home goods and clothing for the whole family, Zulily helps shoppers find affordable items they love without the hassle of sifting through countless racks. 

Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, and China. For more information visit, www.zulily.com or follow @Zulily on Facebook, Instagram, TikTokPinterest or Twitter. For vendors interested in selling on Zulily, visit www.sell.zulily.com

Zulily, LLC is owned by Regent, L.P., a global investment firm focused on acquiring businesses and deploying its strategic and operational expertise to fuel growth and innovation. Regent’s portfolio includes companies in the industrial, retail, media and technology sectors across Europe, Asia and the Americas. Since its inception, Regent has acquired businesses from leading Fortune 500 and large-cap companies including Caterpillar, Arcelor Mittal, eBay, Ralph Lauren, Hanes Brands, Tegna, L Brands and Hain Celestial among others. More information is available at www.regentlp.com


1 Source: Survey conducted by Pollfish on behalf of Zulily in December 2022 of over 1,000 U.S.-based moms between the ages of 25-44 with kids 18 and under.
2 Source: Survey conducted by Pollfish on behalf of Zulily in December 2022 of over 1,000 U.S.-based moms between the ages of 25-44 with kids 18 and under.