Australia Customer Experience Management Market Report 2023 | Market Analysis, Trends, Growth Opportunities, and Forecast, 2023-2030 - by RationalStat

The Australia customer experience management market is expected to approach US$ 478.6 million by 2030, with an annual growth rate of more than 14.6%

| Source: Rationalstat LLC Rationalstat LLC

Wilmington, Delaware, Oct. 19, 2023 (GLOBE NEWSWIRE) -- Australia Customer Experience Management Market is valued at US$ 184 million in 2023 and is expected to grow at a significant CAGR of around 14.6% during the forecast period of 2023-2030, according to the published market report by RationalStat


Market Definition, Market Scope, and Report Overview

Customer experience management is an approach or a collection of processes that organizations and businesses rely on to optimize, and improve the overall customer experience. It includes all the touchpoints and interactions between the company and the customer, starting from pre-purchase interactions to post-purchase support.

Advancements in data analytics, and AI, rising customer expectations, and rising competition amongst the sellers, among others are some of the key elements driving the demand for the Australia customer experience management market. Furthermore, interactions with the customer allow the organization to better understand the needs of the clients, enabling them to finely tailor product/service as per the need, which in turn possess the capacity to positively impact the financial soundness of the organization. This, in turn, is expected to make customer experience management a lucrative option, thus driving its growth.

  • According to a deep-dive market assessment by RationalStat, the Australia customer experience management market has been analyzed on the basis of market segments, including customer touchpoint, component, organization size, end user and geography/regions (including Western Australia, Eastern Australia, Southern Australia, Northern and Central Australia). The report also offers global and regional market sizing for the historical period of 2019-2022 and the forecast period of 2023-2030.
  • Market intelligence for the Australia customer experience management market covers market sizes on the basis of market value (US$/EUR Million) by various products/services/equipment, demand assessment across the key regions, customer sentiments, price points, cost structures, margin analysis across the value chain, financial assessments, historical and forecast data, key developments across the industry, import-export data, trade overview, components market by leading companies, etc.
  • In addition, the long-term sector and products/services 10-year outlook and its implications on the Australia customer experience management market. It also includes the industry's current state – Production Levels, Capacity Utilization, Tech quotient, etc. Key information will be manufacturing capacity by country, installed base, import volumes, market size, key players, market size, dynamics, market data, insights, etc.

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Australia Customer Experience Management Market: Segmental and Market Share Analysis

  • On the basis of enterprise size, large enterprise is expected to hold the largest market share over the forecast period, principally due to the heavy investments by large enterprises to retain customers and enhance their experiences.

Report Synopsis

Report MetricsDetails
Base Year2022
Forecast Period2023-2030
Base Year Market SizeUS$ 184.0 million
Market Size ForecastUS$ 478.6 million
Growth Rate14.6%
Key Market Drivers
  • Expanding digital transformation across various industries
  • High competition between sellers, coupled with rising awareness among consumers
  • Intense market competition
Companies Profiled
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • Microsoft Corporation
  • Zendesk
  • Qualtrics
  • Adobe
  • Medallia Inc.
  • Sitecore
  • Sprinklr, Inc.
  • Genesys Cloud Services, Inc.
  • Khoros, LLC

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Competition Analysis and Market Structure

These players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, partnerships and collaborations, and product launches are some of the strategies followed by industry players. Some of the key developments in the Australia customer experience management market include,

  • In September 2023, Oracle introduced generative AI capabilities within its Oracle Fusion Cloud Customer Experience (CX). Through this addition, the company intends to enable its clients to enhance their customer experience.
  • In September 2023, Genesys collaborated with Salesforce. Through this collaboration, the companies intend to introduce CX Cloud from Genesys and Salesforce, a unified AI-powered customer experience and relationship management solution, that is a combination of Salesforce Service Cloud and Genesys Cloud CX.

Some of the prominent players and suppliers operating and contributing significantly to the Australia customer experience management market growth include Oracle Corporation, Salesforce, Inc., SAP SE, Microsoft Corporation, Zendesk, Qualtrics, Adobe, Medallia Inc., Sitecore, Sprinklr, Inc., Genesys Cloud Services, Inc., and Khoros LLC, among others.

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RationalStat has segmented the Australia customer experience management market based on customer touchpoint, component, organization size, end user, and region

  • Australia Customer Experience Management Market Value (US$ Million) and Market Share (2019-2030) Analysis by Customer Touchpoint
    • Pre-Purchase
    • During Purchase
    • Post-Purchase
  • Australia Customer Experience Management Market Value (US$ Million) and Market Share (2019-2030) Analysis by Component
    • Solutions
      • Data Solutions
      • Marketing Solutions
      • Sales Automation Solutions
      • Customer Journey Management Solutions
      • Others
    • Services
      • Professional Services
      • Managed Services
  • Australia Customer Experience Management Market Value (US$ Million) and Market Share (2019-2030) Analysis by Organization Size
    • Large Enterprises
    • Small & Medium Enterprises
  • Australia Customer Experience Management Market Value (US$ Million) and Market Share (2019-2030) Analysis by End User
    • Retail & Consumer Goods
    • Financial Services
    • Manufacturing
    • Communications
    • Utilities
    • IT
    • Others
  • Australia Customer Experience Management Market Value (US$ Million) and Market Share (2019-2030) Analysis by Region
    • Western Australia Customer Experience Management Market
    • Southern Australia Customer Experience Management Market
    • Eastern Australia Customer Experience Management Market
    • Northern and Central Australia Customer Experience Management Market

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Key Questions Answered in the Australia Customer Experience Management Report:

  • What will be the market value of the Australia customer experience management market by 2030?
  • What is the market size of the Australia customer experience management market?
  • What are the market drivers of the Australia customer experience management market?
  • What are the key trends in the Australia customer experience management market?
  • Which is the leading region in the Australia customer experience management market?
  • What are the major companies operating in the Australia customer experience management market?
  • What are the market shares by key segments in the Australia customer experience management market?  

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 Research Methodology

RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.

RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:

  • Defining the problem by understanding the type of market and data required by the client.
  • Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
  • Formulating a hypothesis to create market numbers, forecasts, influencing factors, and their relevance.
  • Evaluating and analyzing the data by referring to data sources utilized and leveraged.
  • Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.

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About RationalStat LLC                    

RationalStat is an end-to-end global market intelligence and consulting company that provides comprehensive market research reports, customized strategy, and consulting studies. The company has sales offices in India, Mexico, and the US to support global and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.

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Australia Customer Experience Customer Experience Management Experience Management Market ICT market research report

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