Global Online Advertising Market Size to Reach USD 563.1 Billion in 2032 | Emergen Research

Global Online Advertising Market Sees Remarkable Growth in 2022, Predicted to Continue Thriving with Key Trends

Vancouver, Oct. 30, 2023 (GLOBE NEWSWIRE) -- The global online advertising market size was USD 210.3 Billion in 2022 and is expected to register a revenue CAGR of 10.4% during the forecast period. Several key factors are contributing to this sustained expansion, making online advertising a critical aspect of marketing strategies for businesses across various industries.

One major driver of the online advertising market is the increasing use of mobile devices and digital applications. The adoption of smartphones and digital apps has led to a surge in demand for online advertising, as businesses aim to connect with their target audiences efficiently and cost-effectively. The transition from traditional marketing to social media marketing has also played a pivotal role, as more brands recognize the power of online platforms to engage consumers.

Online advertising finds its place in a wide range of high-tech industries, including BFSI, telecom, healthcare, automotive, media and entertainment, retail, education, transport, and tourism. The convenience and effectiveness of online advertising have made it an indispensable tool for reaching potential customers. With a growing number of users spending time on digital applications, the market is expected to continue expanding.

One significant trend shaping the market is the integration of Artificial Intelligence (AI) tools and software. Advertisers are increasingly relying on AI to discover and segment audiences, create ad content, test advertisements, and improve ad effectiveness, all in real-time and at a large scale. This technology enables businesses to target consumers based on a wealth of demographic and behavioral data, enhancing the precision and impact of their advertising campaigns.

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Another noteworthy development is the partnership between online platforms like Pinterest and e-commerce giants like Amazon. Such collaborations enhance the relevance of brands and products on these platforms, creating a seamless shopping experience for consumers while providing advertisers with better performance.

However, challenges persist in the online advertising landscape, primarily the loss of trust between advertisers, consumers, and publishers. This loss of confidence can lead to reduced engagement with ads, making ad blockers a growing concern. These hurdles can have a negative impact on the effectiveness of online advertising campaigns, affecting the return on investment for businesses.

Format-wise, search engine advertising has emerged as a dominant force in the online advertising market. It captured the largest revenue share in 2022, driven by the increasing demand from consumers using keywords to find information. The visibility on search engines is closely linked to web traffic and sales, making it a preferred choice for businesses looking to improve their online presence.

Geographically, North America held the largest revenue share in 2022, with the United States and Canada at the forefront of online advertising spending. The region's robust digital ecosystem and high Internet penetration have fueled this growth.

The Asia Pacific region is expected to experience fast revenue growth, driven by the adoption of technology, industrialization, and urbanization. Government initiatives toward industry privatization are further contributing to the market's expansion in this region.

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Scope of Research

Report DetailsOutcome
Market size in 2022USD 210.3 Billion
CAGR (2023–2032)10.4%
Revenue forecast to 2032USD 563.1 Billion
Base year for estimation2022
Historical data2019–2021
Forecast period2023–2032
Quantitative unitsRevenue in USD Billion and CAGR in % from 2023 to 2032
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments coveredFormat, platforms, enterprise, end-use, and region
Regional scopeNorth America, Europe, Asia Pacific, Latin America, Middle East & Africa
Country scopeU.S., Canada, Mexico, Germany, France, U.K., Italy, Spain, Benelux, Rest of Europe, China, India, Japan, South Korea, Rest of APAC, Brazil, Rest of LATAM, Saudi Arabia, UAE, South Africa, Turkey, Rest of MEA
Key companies profiledGoogle, Meta, Amazon, X corp, LinkedIn Corporation, Microsoft, Taboola, Outbrain Inc., Criteo, Adroll, Quantcast, Rubicon Media, Yahoo!, Pubmatic Inc., OpenX, Unity Technologies, Snap Inc., Adobe, Fiverr International Ltd and Index Exchange
Customization scope10 hours of free customization and expert consultation

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Major Companies and Competitive Landscape

The global online advertising market is fragmented, with large and medium-sized players accounting for the majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective online advertising. Some of the major companies included in the global online advertising market report are:

  • Google
  • Meta
  • Amazon
  • X Corp.
  • LinkedIn Corporation
  • Microsoft
  • Taboola
  • Outbrain Inc.
  • Criteo
  • Adroll
  • Quantcast
  • Rubicon Media
  • Yahoo
  • Pubmatic Inc.
  • OpenX
  • Unity Technologies
  • Snap Inc.
  • Adobe
  • Fiverr International Ltd
  • Index Exchange

Strategic Development

  • On 29 May 2023, NVIDIA and WPP announced their partnership for leveraging NVIDIA Omniverse and AI to help creative teams produce high-quality commercial content faster, more efficiently, and at scale to meet customer demands and perfection. announced that they are developing a content engine that will allow them to integrate with. The new engine connects an ecosystem of 3D design, manufacturing, and creative supply chain tools, including Adobe and Getty Images, enabling WPP artists and designers to integrate 3D content creation with generative AI.
  • On 19 September, 2023, Meta launched Verified for Creators, a subscription package designed to make it easier for creators to build a presence on Instagram and Facebook. At Meta's Conversations Conference in Mumbai, it was announced that Meta will soon expand Verifications to businesses on his Instagram, Facebook, and WhatsApp. Meta will begin testing for Instagram and Facebook companies in select countries in the coming weeks and plans to expand to his WhatsApp companies in the future.

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For the purpose of this report, Emergen Research has segmented the global online advertising market on the basis of format, platforms, enterprises, end-use, and region:

  • Format Outlook (Revenue, USD Billion; 2019-2032)
    • Social Media
    • Search Engine
    • Video
    • Email
    • Others
  • Platforms Outlook (Revenue, USD Billion; 2019-2032)
    • Mobiles
    • Desktop and Laptops
    • Other Platforms
  • Enterprises Outlook (Revenue, USD Billion; 2019-2032)
    • Large Enterprises
    • Medium and Small Enterprises
  • End-Use Outlook (Revenue, USD Billion; 2019-2032)
    • BFSI
    • Telecom
    • Healthcare
    • Automotive
    • Media and Entertainment
    • Retail
    • Education
    • Transport and Tourism
    • Others
  • Regional Outlook (Revenue, USD Billion; 2019–2032)
    • North America
      1. U.S.
      2. Canada
      3. Mexico
    • Europe
      1. Germany
      2. France
      3. U.K.
      4. Italy
      5. Spain
      6. Benelux
      7. Rest of Europe
    • Asia Pacific
      1. China
      2. India
      3. Japan
      4. South Korea
      5. Rest of APAC
    • Latin America
      1. Brazil
      2. Rest of LATAM
    • Middle East & Africa
      1. Saudi Arabia
      2. UAE
      3. South Africa
      4. Turkey
      5. Rest of MEA

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