Premiumization and Indulgence Consumer Trend Analysis Report 2023, Featuring Krispy Kreme, WD-40, Chanel, MamyPoko & Neutrovis

Dublin, Dec. 21, 2023 (GLOBE NEWSWIRE) -- The "Premiumization and Indulgence - Consumer TrendSights Analysis, 2023" report has been added to's offering.

Exploring the increasing demand for high-end goods across diverse market sectors, a recent analysis delves into the Sensory & Indulgence mega-trend, highlighting how consumers are gravitating towards products that not only meet their sophisticated tastes but also offer enhanced value.

This perspective underscores the willingness of individuals to invest in premium goods that epitomize luxury, quality, and exclusivity.

Unpacking the Desire for Superior Experiences and Wellbeing

Consumers are redefining value, seeking to harmoniously blend affordability with quality. It is within this context that premiumization becomes key, resonating with a market that prioritizes excellence without compromising on cost-effectiveness.

This presents an opportunity for brands to innovate and cater to an audience eager for products that both delight and assure.

Aligned with Health-Conscious Trends

In the realm of food, household items, and healthcare, the analysis indicates that the market's pivot towards healthier living is further aligning with the premiumization trend. Products that touch directly upon wellbeing are experiencing increased attention from consumers willing to pay a premium for goods that promise to enhance their lifestyle.

Significant Drivers for Premium Product Adoption

  • Searching for Pleasure: The quest for enjoyment and gratification is a strong motivator behind the selection of luxurious goods.
  • Emotional Resonance: Emotional connections influence purchasing behaviors, with consumers drawn to items that hold personal significance or convey a sense of indulgence.
  • Health Focus: An intensified awareness of health and wellness has led to greater interest in premium options that offer perceived benefits or are made from superior ingredients.

The comprehensive analysis not only maps out the current landscape of consumer preferences but also provides insights into future purchasing patterns. As brands harness the power of premiumization and strive to meet the evolving desires of the market, they unlock potential for increased loyalty, margins, and market share.

Company Coverage

  • Krispy Kreme
  • WD-40
  • Biotique
  • Moment of Durian Bliss
  • Chanel
  • MamyPoko
  • Neutrovis
  • Toffee coffee roasters

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