Electric Tooth Polisher Market is Poised to Grow to USD 130.3 billion by 2031 | Says Transparency Market Research Inc.

Accessibility and affordability of electric tooth polishers drive market penetration and consumer adoption.


Wilmington, Delaware, United States, Jan. 04, 2024 (GLOBE NEWSWIRE) -- Transparency Market Research Inc. - The global electric tooth polisher market is estimated to flourish at a CAGR of 5.5% from 2022 to 2031. Transparency Market Research projects that the overall sales revenue for electric tooth polisher is estimated to reach US$ 130.3 million by the end of 2031. A rising trend involves tooth polishers tailored to individual oral care needs. Companies exploring customizable features such as brush intensity levels or specialized polishing modes cater to diverse consumer preferences.

AI-enabled tooth polishers, with capabilities like real-time feedback on brushing techniques or personalized oral care recommendations, are gaining traction. This innovative integration enhances user experience and efficacy, attracting tech-savvy consumers. Growing popularity of dental tourism, coupled with increased awareness of specialized dental treatments, prompts a demand for professional-grade tooth polishing tools. Consumers seek products capable of replicating in-office polish results for home use.

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Some prominent manufacturers are as follows:

  • Colgate
  • Foreo
  • Henry Schein Inc.
  • Koninklijke Philips N.V.
  • Kerr Corporation
  • KaVo Dental
  • Lobal Team Products (HK) Ltd.
  • Oral-B
  • Panasonic
  • Quip
  • Water Pik Inc.   

Strategic collaborations with social media influencers and digital marketing campaigns significantly influence consumer-buying behavior. Brands leveraging influencer endorsements and engaging digital content gain visibility and credibility in the market. With an aging population, there is a heightened focus on oral health, driving the demand for specialized oral care devices like electric tooth polishers tailored for seniors, focusing on gentler yet effective polishing mechanisms.

Key Findings of the Market Report

  • The pointed type segment is leading the electric tooth polisher market, valued for precision in reaching challenging areas for effective cleaning.
  • Coronal/cosmetic polishing emerges as the leading application segment in the electric tooth polisher market, catering to aesthetic dental polishing needs.
  • Home care emerges as the leading end-user segment in the electric tooth polisher market, driven by individualized oral care preferences at home.

Electric Tooth Polisher Market Growth Drivers & Trends

  • Continuous innovation in polishing technology enhances efficiency and efficacy, driving market growth.
  • Increasing consciousness about oral hygiene boosts demand for advanced dental care solutions.
  • Consumers seek user-friendly, timesaving electric tooth polishers for daily oral care routines.
  • Rising preference for sustainable materials and recyclable components influences product development.
  • Rapid urbanization and expanding middle-class populations in developing regions spur market expansion for electric tooth polishers.

Global Electric Tooth Polisher Market: Regional Profile

  • North America leads with a robust demand for electric tooth polishers, driven by a health-conscious population seeking advanced dental care solutions. Established players like Oral-B and Waterpik dominate this region, emphasizing technology-driven innovation and efficiency.
  • In Europe, the market thrives on a blend of tradition and innovation, with brands like Philips Sonicare and regional manufacturers offering sophisticated designs and diverse functionalities. European consumers prioritize premium quality and eco-conscious features, influencing product development and marketing strategies.
  • Asia Pacific, experiencing rapid urbanization and a burgeoning middle class, presents immense growth opportunities. Local brands and international players strategically cater to diverse consumer needs, focusing on affordability and technological advancements. This region's market growth is propelled by increasing awareness of oral hygiene and a growing preference for convenient, tech-driven oral care solutions.

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Electric Tooth Polisher Market: Competitive Landscape
The electric tooth polisher market displays a dynamic landscape shaped by innovation and market penetration strategies. Key players like Oral-B, Philips Sonicare, and Waterpik dominate, leveraging advanced polishing technology and ergonomic designs to offer superior dental care solutions.

Emerging brands focus on niche segments, emphasizing eco-friendly materials or specialized functionalities to carve their market presence. Regional manufacturers in Asia-Pacific and Europe contribute diverse product variations, targeting local preferences.

Intense competition drives continuous R&D efforts, resulting in enhanced features, such as smart connectivity and precision polishing, elevating the standards of oral care solutions amidst a fiercely competitive electric tooth polisher market.

Product Portfolio

  • Oral-B, a leading oral care brand, offers a comprehensive range of electric toothbrushes known for superior plaque removal and gum care. With advanced technology like oscillating-rotating action and smart features, Oral-B ensures optimal oral hygiene, setting industry standards for dental care worldwide.
  • Panasonic boasts an innovative line of electric toothbrushes, integrating cutting-edge sonic technology for thorough cleaning and gum care. Their ergonomic designs and customizable brushing modes cater to diverse oral care needs, providing efficiency and precision in maintaining oral health for users globally.
  • Quip revolutionizes oral care with its sleek, portable electric toothbrushes emphasizing simplicity and effectiveness. Their subscription-based model ensures timely brush head replacements, while smart features and travel-ready designs offer convenience, making daily oral hygiene accessible and enjoyable.

Electric Tooth Polisher Market: Key Segments
By Type

  • Flat
  • Pointed

By Application

  • Therapeutic Polishing
  • Coronal/Cosmetic Polishing
  • Others (superficial and selective)

By End User

  • Hospitals
  • Dental Clinics
  • Home Care
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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About Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.

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