Else Launches Toddler and Kids Products in Over 150 Stores of a Major Retail Chain Providing Potential Access to 2,000 US Stores

Else’s Strategic Expansion into a Premier Retail Chain Provides Opportunities for Additional Listings and Adds 156 New Stores to its Growing Retail Network

Else Nutrition Kids Shakes

VANCOUVER, British Columbia, Jan. 09, 2024 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), is proud to announce the launch of its Toddler Organic, Toddler Omega, Vanilla Kids Shakes, and Chocolate Kids Shakes across 156 stores of a major retail chain in the Northeast and Mid-Atlantic regions, which is part of a larger international grocery group with over 2,000 stores across the United States alone. This expansion strengthens Else's presence in key U.S. markets as well as demonstrates its alignment with a retailer that has a significant global footprint.

“This launch marks another major milestone for the Company, illustrating the growing traction of our products in the U.S. market,” said Hamutal Yitzhak, CEO of Else Nutrition. “The listing of both Premium Toddler Organic and the Toddler Omega with added Omega 3&6 products validates the retail appeal of our whole-food plant-based options in various forms, as it fills a void in the market and growing demand among parents who seek to offer healthy, nutritional and flavorful options to their children.”

“This collaboration with a major retail chain, which is part of a global grocery group with thousands of stores internationally, including more than 2,000 U.S. stores, opens other exciting possibilities, such as opportunities for additional listings. We look forward to expanding our relationship with this retailer and exploring collaborations with the parent organization as we continue to bring wholesome, plant-based nutrition to families across the country,” Ms. Yitzhak concluded.

To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids' nutrition, visit www.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

Awards and Recognition:

  • "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
  • #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
  • “Best Dairy Alternative” Award 2021 at World Plant-Based Expo
  • Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
  • During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon

Investor Relations Contact:

Alexandra Schilt
Crescendo Communications, LLC
Office: (212) 671-1020
Email: baby@crescendo-ir.com

Neither the TSX nor its regulation services provider (as that term is defined in the policies of the TSX) accept responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8ee84b26-9101-4145-abee-65726a1e154b