Brandon Hall Group™ Launches Study on Rewards and Recognition

Rewarding and recognizing employees are critical drivers of employee performance, engagement and retention. How are corporate practices around rewards and recognition evolving? How does technology help?

Boca Raton, FL, Jan. 09, 2024 (GLOBE NEWSWIRE) -- Brandon Hall Group™, the leading independent HCM research and analyst firm, is launching a study on January 9 to understand the rewards and recognition practices of organizations as they seek to improve employee experience and retention.

"Acknowledging employee achievements, big and small, fosters goodwill and motivates staff to go above and beyond. Especially when times are challenging, finding ways to celebrate accomplishments or say 'thank you' pays dividends in terms of morale and productivity," said Claude Werder, Senior VP and Principal Analyst for Brandon Hall Group™. “This research project aims to see how organizations are handling rewards and recognition and what strategies and approaches are most successful.”

To participate in this study, go to

Topics of exploration include how:

  • Use of technology impacts the effectiveness of rewards and recognition.
  • Organizations determine what type or level of employee performance is worthy of a physical reward, such as gift cards, points, etc.
  • Organizations measure the impact of employee rewards and recognition.
  • The per-employee budget for rewards and recognition impacts results.

"Advances in HR technology have opened new possibilities for data-driven, strategic employee recognition initiatives,” said Brandon Hall Group™ CEO Mike Cooke. “By leveraging automated platforms and analytics, organizations can gain insights to fine-tune rewards based on what truly drives performance and engagement within their unique culture."

Respondents will receive summary results of the research eight to 10 weeks after the survey launches, and immediate download access to the Brandon Hall Group™ infographic, Culture Eats Strategy: Is Your Employee Experience What You Intended?

The quantitative research will be complemented by qualitative interviews. The data and insights will fuel the development of research reports and tools — such as self-assessment tools, models and frameworks — to help organizations make the business case for new approaches to rewards and recognition.


About Brandon Hall Group™:

Brandon Hall Group™ is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group™ to help them create future-proof employee development plans for the new era. 

 For 30 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards program was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

 Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR for corporate organizations and HCM solution providers.

To learn more, visit


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