Customer Experience Management Market Projected to Reach USD 12.5 Billion by 2030 – Spotlight on Healthcare Industry and North American Dominance

Dublin, Jan. 24, 2024 (GLOBE NEWSWIRE) -- The "Global Customer Experience Management Market 2030 by Component, Touch Point, Deployment, Organization Size, End-use Industry & Region - Partner & Customer Ecosystem Competitive Index & Regional Footprints" report has been added to's offering.

The Customer Experience Management Market is set to undergo substantial growth, with forecasts projecting an increase from USD 12.5 billion in 2023 to continue expanding at a CAGR of 15.5% during the period of 2023-2030. This significant growth underscores the burgeoning importance of delivering superior customer experiences to maintain competitiveness and foster customer loyalty across various industries globally. Industry giants such as Adobe, Avaya Inc., and SAS Institute Inc. are among the top contributors to the burgeoning customer experience management revolution. These market leaders are developing innovative solutions that are reshaping the way businesses understand and interact with their customers across a multitude of touchpoints.

Insightful Trends Driving Market Dynamics

It has been established that customer loyalty and retention are crucial to the sustainability of businesses. With digital means becoming an ever-pervasive aspect of consumer lives, the ability to capture and utilize customer feedback instantaneously is becoming invaluable.

The escalating need for personalized customer interactions and real-time feedback is driving the adoption of sophisticated analytics and AI-powered tools in the global market. Enterprises are leveraging cutting-edge technology to map customer journeys, analyze preferences, and tailor marketing efforts to meet the shifting expectations of today's consumers.

Healthcare Industry Focus: Tailored Patient Experiences

Within the healthcare sector, there has been a decisive pivot towards enhancing the patient experience through the deployment of Customer Experience Management solutions. The ability to leverage patient data to craft customized health journeys is leading to increased patient satisfaction and loyalty.

This trend highlights the healthcare industry's venture into digital health innovations, such as telemedicine, which, in combination with robust customer experience management tools, promises more personalized and engaging patient experiences.

Regional Market Overview: North America Leads

North America, particularly the United States and Canada, continues to lead in the adoption and implementation of customer experience management solutions. This regional dominance is largely driven by the proactive use of digital platforms and the integration of social media channels into customer feedback mechanisms – an approach that has enabled organizations to significantly enhance brand visibility and interaction.

On the other hand, Asia Pacific is projected to exhibit commendable growth. With a keen focus on technological innovations and the rise of AI-driven tools, the region is harnessing opportunities to provide efficient customer service and improve overall customer satisfaction.

Key Market Segments and Regions under the Spotlight

  • By Component: Solutions, Services
  • By Touch Point Type: Stores/Branches, Social Media Platform
  • By Deployment Model: Cloud-based, On-premises
  • By Organization Size: Large Enterprises, SMEs
  • By End-use Industry: IT and Telecom, BFSI, Retail, Healthcare
  • By Region: North America, Latin America, Europe, Asia Pacific, Rest of the World

Companies Mentioned

  • Adobe
  • Avaya Inc.
  • Clarabridge
  • Freshworks Inc.
  • Genesys
  • International Business Machines Corporation
  • Medallia Inc.
  • Open Text Corporation
  • Oracle
  • Qualtrics
  • SAP SE
  • SAS Institute Inc.
  • Service Management Group (SMG)
  • Tech Mahindra Limited
  • Verint

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