Europe Plant-based Food Market Outlook to 2028: Germany to Dominate the Market with Substantial Vegan Population and Legislative Efforts in Food Labelling

Dublin, Jan. 25, 2024 (GLOBE NEWSWIRE) -- The "Europe Plant-based Food Market Outlook, 2028" report has been added to's offering.

The market outlook for plant-based food in Europe projects a significant rise, with expectations to add over USD 8 billion by 2028. This surge underscores the shift in consumer diets toward more sustainable and health-conscious choices, as European nations see a growing number of vegans and individuals adopting plant-based diets.

The increase in demand for plant-based alternatives spans various segments, including vegan meat, seafood substitutes, dairy-free products, and innovative convenience foods. With Germany anticipated to dominate the market and carve out a leading position through a compound annual growth rate (CAGR) of 9.45% from 2023 to 2028, the region's commitment to plant-based diets is illustrated by its substantial vegan population and legislative efforts in food labeling.

Stellar product launches and partnerships within major chains enhance accessibility, and as a testament to market vitality, notable German brands like LikeMeat and Oatly Group have rolled out novel plant-based products catering to evolving consumer preferences.

In the UK, the climb of vegan startups and product innovation further propels the market, aiming to satisfy a burgeoning demand for plant-based nourishment. From ventures involving Quorn Foods and Teesside University to new line extensions by Moving Mountains, UK's plant-based scene is set to influence market dynamics significantly.

Market segmentation by product type indicates a striking trend with plant-based bars expected to exceed a market value of USD 400 million by 2028. These bars' appeal lies in their nutrient density, ability to cater to dietary needs, and on-the-go convenience—a formula that resonates with Europe's health-minded consumers. With the sports and fitness communities actively seeking plant-based proteins and nutrients, the market for plant-based bars is witnessing an uptick.

From a distribution standpoint, convenience stores are projected to occupy over 25% market share by 2028 within the European plant-based food sector. The retail landscape adapts quickly, meeting the immediate needs of consumers who desire fast, sustainable, and healthy eating options despite their busy lifestyles. Notable convenience chains like 7-Eleven and Tesco Express are among those enhancing their plant-based assortments to align with contemporary eating trends such as flexitarian diets.

Key Market Drivers and Emerging Trends

  • Readily available plant-based products in retail and foodservice outlets act as a significant driver, with giants like Tesco and Pret A Manger broadening their vegan and vegetarian offerings. These expanded ranges across various European retail stores affirm the shifts in consumer purchasing behavior.
  • The influence of vegan and vegetarian movements within Europe is another profound market driver, catalyzing changes in plant-based food perceptions. These movements are instrumental in fostering the development of innovative products and nurturing a supportive atmosphere for the growth of plant-based consumption.
  • Despite the positive trajectory, the market faces challenges, such as the preference for animal-based products and issues related to food waste and shelf-life management in the plant-based sector. These challenges require strategic solutions from industry stakeholders to ensure sustained market growth.
  • Emerging trends within the plant-based food market include the incorporation of functional ingredients to boost nutrition and the expansion of retail offerings with more diverse and accessible plant-based products. These trends indicate a deepening of consumer interest in foods that offer added health benefits and a preference for convenience without compromise on dietary values.

Key Players and Recent Developments

The market landscape boasts key players making significant strides to expand plant-based food offerings. With companies investing heavily in research and development, the scene is ripe for continued growth and innovation.

  • Heura Food's impressive crowdfunding achievement reflects the market's potential for expansion and the appetite for new plant-based proteins.
  • The Meatless Farm's capital infusion will help meet the rising demand post-COVID.
  • Follow Your Heart's partnership with Tesco stores in the UK underscores the persistent demand for dairy alternatives in mainstream retail.
  • Nestlé SA's meatier-tasting plant burger launch and functionally enhanced Nesquik variant reflect a strategic response to evolving palates and health considerations.
  • Unilever PLC's investment in 'The Hive' indicates a strong commitment to the plant-based sector's innovative progress, from ingredients to sustainable practices.

These developments and more demonstrate a market poised for continued growth, with key industry players driving innovation at every turn. This comprehensive analysis of the Europe Plant-based Food Market examines numerous aspects, including detailed product segmentations, country-wise analysis, market drivers, challenges, and trends.

Aspects covered in this report

  • Europe Plant-based Food with its value and forecast along with its segments
  • Country-wise Plant-based Food market analysis
  • Various drivers and challenges
  • On-going trends and developments
  • Top profiled companies
  • Strategic recommendation

By Product Type

  • Plant-based Milk
  • Plant-based Meat and Seafood (Tofu, Quorn, Seitan, Fish, TVP, Burger Patties, Tempeh, Hot Dogs and Sausages, Meatballs, Ground Meat, Nuggets, Crumbles, Shreds, Crab, shrimp, Others)
  • Plant-based Cheese
  • Plant-based Desserts (Cakes, Pastries, Custard, Pudding, etc.)
  • Plant-based Ice Cream
  • Plant-based Yogurt
  • Plant-based Butter
  • Plant-based Bars (Protein Bars, Energy Bars, Cereal Bars, Fruit & Nut Bars, etc.)
  • Plant-based Bakery Snacks and Confectionery (Biscuit and Cookies, Bread and Rolls, Chocolate, etc.)
  • Plant-based Creamer
  • Plant Based Mayonnaise and Salad Dressing
  • Others

By Distribution Channel

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • E-Commerce
  • Others

Company Profiles

  • The Kellogg Company
  • Danone
  • Archer Daniels Midland
  • Blue Diamond Growers
  • Nestle
  • JBS
  • The Kraft Heinz Company
  • Unilever
  • General Mills
  • Beyond Meat
  • Impossible Foods
  • Bob's Red Mill
  • The Hain Celestial Group
  • Plamil Foods

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