Smoking Cessation Aids Market in the US Undergoes Major Shift Towards Oral NRT Options

Dublin, Jan. 28, 2024 (GLOBE NEWSWIRE) -- The "NRT Smoking Cessation Aids in the US" report has been added to's offering.

NRT patches is set to continue to witness steep volume and current value declines in 2023, as the topical option struggles to gain momentum against the rising popularity of newer, more convenient oral alternatives. In recent years, the rise of nicotine pouches and NRT lozenges, notably from brands such as ZYN and Lucy Goods, has witnessed increasing traction, especially amongst younger consumers, due to these brands' wide array of flavours, that satisfy oral fixation habits.

The analyst's NRT Smoking Cessation Aids in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.


  • Patch format lags behind in winning consumer interest
  • Generational differences in smoking cessation habits
  • Private label NRT smoking cessation aids return to growth


  • Drivers of innovation likely to include product format and digitalisation
  • Oral NRT smoking cessation aids and nicotine-free products expected to increase in popularity as e-cigarettes lose edge as a tobacco alternative
  • Younger consumers consider NRT smoking cessation aids
  • Table 1 Number of Smokers by Gender 2018-2023

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Source: Euromonitor International

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