Global Social Media Listening Market Forecasted at $14.21 Billion by 2028, Driven by Business and Government Adoption Amid Rising Social Media Usage

Dublin, Feb. 20, 2024 (GLOBE NEWSWIRE) -- The "Social Media Listening Market Size & Share Analysis - Growth Trends & Forecasts (2023-2028)" report has been added to's offering.

As the digital landscape continues to evolve, social media listening has emerged as a pivotal tool for businesses and organizations aiming to remain competitive and closely connected with consumer sentiment. This in-depth analysis of the social media listening market trends and forecasts reveals significant growth, expecting the sector to expand from its current valuation of USD 7.41 billion in 2023 to an estimated USD 14.21 billion by 2028, boasting a compound annual growth rate (CAGR) of 13.9% over the five-year forecast period.

Industry professionals eagerly anticipate the upcoming industry insights, which delve into the elements fueling the market's robust expansion. Among these critical factors are the escalated investments in social media listening tools by companies, the adoption of these powerful solutions by government bodies, and the influential role of social media insights in forming brand strategy and customer engagement. Moreover, the relentless surge in social media usage worldwide catalyzes the necessity for these tools, ultimately driving market growth.

Key Market Trends Steering Growth

  • The rise in social media adoption plays a fundamental role in propelling the market forward, as businesses leverage social listening tools to mine valuable consumer insights from vast social data.
  • An increase in digital advertising and the emphasis on tailored social channels for engagement have encouraged businesses, especially in North America, to integrate social listening strategies into their marketing efforts.
  • The COVID-19 pandemic underscored the application of social listening in public health and "infodemic" management and continues to influence market dynamics.
  • Noteworthy adoption within government sectors for faster analysis and decision-making processes marks another significant contributor to market expansion.

Regional Insights Highlight North American Dominance

Analysis within the report demonstrates a substantial market share held by North America, attributable to the extensive digital ad budgets of large corporations and a shift towards social channels for customer engagement and advertising. The region's market dynamics are influenced by brands that effectively employ social listening to create more engaging and timely ads, customizing their approach based on the wealth of data extracted through these tools.

Meanwhile, other global regions, including Asia-Pacific and Europe, show a pronounced increase in social media user bases, which provides fertile ground for social listening tools and platforms supporting businesses in gleaning insights from online user interactions. The rapid adoption of smartphones and internet services has similarly accelerated the market's growth potential, aiding in the expansion of social media listening use cases.

Market Highlights and Competitive Analysis

Spanning multiple industries, the landscapes shed light on the fragmented nature of the market—home to notable players who invest in partnerships and product innovations. These strategic moves by companies serve to capture a greater market share, responding to the ever-growing demands for insightful and actionable data derived from social media listening.

The comprehensive research provides further value through a detailed analysis of market trends, offering stakeholders a granular look into the forces shaping the trajectory of social media listening. With the continuous emergence of new platforms and channels, businesses now, more than ever, require the sophisticated capabilities that social media listening tools offer in navigating the expansive and intricate realm of online user engagement.

Companies within the social media listening market aim to provide innovative solutions that enable organizations to identify consumer trends, predict market movements, and engage with audiences in a more impactful and strategic manner.

A selection of companies mentioned in this report includes:

  • Talkwalker
  • Brandwatch
  • Digimind
  • ListenFirst
  • Meltwater
  • NetBase Quid
  • Sprinklr
  • Synthesio
  • Zignal Labs
  • Awario
  • Keyhole
  • Mention
  • Agorapulse
  • Synthesio
  • Mentionlytics

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