Africa and Middle East Ecommerce Market Databook 2024: 100+ KPIs on Verticals, Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics 2018-2027


Dublin, Feb. 29, 2024 (GLOBE NEWSWIRE) -- The "Africa and Middle East Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update" report has been added to ResearchAndMarkets.com's offering.

Ecommerce market in Middle East and Africa is expected to grow by 8.33% on annual basis to reach US$123.9 billion in 2023.

Medium to long term growth story of Ecommerce industry in Middle East and Africa promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 9.64% during 2023-2027. The Ecommerce gross merchandise value in this region will increase from US$114.4 billion in 2022 to reach US$179.1 billion by 2027.



This report provides a detailed data-centric analysis of Ecommerce market dynamics, covering over 50+ KPIs in Africa and the Middle East. It details market opportunities across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer).

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

Reasons to buy

  • In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
  • Detailed analysis of market share by key players across key Ecommerce verticals.
  • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.

Key Attributes:

Report AttributeDetails
No. of Pages880
Forecast Period2023 - 2027
Estimated Market Value (USD) in 2023$123.95 Billion
Forecasted Market Value (USD) by 2027$179.11 Billion
Compound Annual Growth Rate9.6%
Regions CoveredAfrica, Middle East

A Bundled Offering of 9 Reports: 1 Regional and 8 Country Reports with data-centric analysis

  • Africa and Middle East Ecommerce Market Opportunities Databook (2018-2027)
  • Egypt Ecommerce Market Opportunities Databook (2018-2027)
  • Israel Ecommerce Market Opportunities Databook (2018-2027)
  • Kenya Ecommerce Market Opportunities Databook (2018-2027)
  • Nigeria Ecommerce Market Opportunities Databook (2018-2027)
  • Saudi Arabia Ecommerce Market Opportunities Databook (2018-2027)
  • UAE Ecommerce Market Opportunities Databook (2018-2027)
  • South Africa Ecommerce Market Opportunities Databook (2018-2027)
  • Turkey Ecommerce Market Opportunities Databook (2018-2027)

Scope for Each Report

Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

Ecommerce Market Share by Key Players

  • Retail Shopping Ecommerce Market Share by Key Players (20+ Players)
  • Travel Ecommerce Market Share by Key Players (20+ Players)
  • Food Service Ecommerce Market Share by Key Players (20+ Players)

Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App - Gross Merchandise Value Trend Analysis
  • Direct to Consumer - Gross Merchandise Value Trend Analysis

Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Website Based
  • Live Streaming

Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Cross Border
  • Domestic

Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Mobile
  • Desktop

Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

Companies Mentioned

  • 10bis
  • Akelni
  • Al Rostamani Travels
  • Almosafer
  • Amazon
  • Banabi
  • BCD Israel
  • Biletall
  • Bolt
  • Bubble Dan
  • Careem Now
  • Carrefour
  • Chopnownow
  • Deliveroo
  • Delta Galil Industries
  • DiDi
  • Dominos Pizza
  • Dubai Taxi
  • Dubizzle
  • Enuygun
  • eXtra
  • Flyin
  • Getir Yemek
  • Gett
  • GiDiCab
  • GoFood
  • Hava Net Limited
  • Hemingways Travel
  • Hepsiburada
  • HungerStation
  • inDriver
  • Infinity Travel
  • Jarir
  • Jeeny
  • Jiji
  • Jumia
  • Jumia Food
  • KaiianBidorBuy
  • Kilimall
  • Konga
  • Ksp
  • LetaFood
  • Little Cab
  • Lugmety
  • Macrocenter
  • Maramoja Transport
  • Marti
  • McDonald's
  • Momondo
  • Moovit
  • Mr D Food
  • Mr Price Group
  • Mrsool
  • MyDawa
  • N11
  • Namshi
  • Next Retail
  • Noon
  • oBilet
  • OLX
  • OpenSooq
  • OrderIn
  • PayPorte
  • Rida
  • Sahibinden
  • Sharaf DG
  • Shufersal
  • Skyscanner
  • Slot
  • SmartAirAvechi
  • SoFresh
  • Superbalist
  • Swvl
  • Takealot
  • Talabat
  • Tatilbudur Amazon
  • Travelstart
  • Trendyol
  • Uber
  • Uber Eats
  • Ucook
  • WakanowAmazon
  • Wasili Jiji
  • Wolt
  • Woolworths
  • Yango Deli
  • Yemeksepeti
  • Yum Deliveries
  • Zomato

For more information about this report visit https://www.researchandmarkets.com/r/j1tsob

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African and Middle Eastern Ecommerce Market

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