Women-Owned Businesses Outpace Growth Across Categories Despite Lower Earnings

NEW YORK, March 07, 2024 (GLOBE NEWSWIRE) -- In its annual analysis of 53,000 companies in 2023, the Biz2Credit Women-Owned Business Study found that earnings for women-owned small businesses remained steady while earnings for men-owned businesses decreased by 3%. A year-over-year (YoY) comparison showed a 15.5% increase in annual revenue with a higher funding rate (35%) for women-owned businesses, in comparison to men-owned businesses (29%).

The Biz2Credit Women-Owned Business Study examined financial indicators including annual revenue, operating expenses, age of business, and credit scores of funding applicants.

“Women-owned businesses performed very well in 2023 with significant increases in average annual revenue,” said Rohit Arora, CEO and co-founder of Biz2Credit and one of the nation’s leading experts in small business finance.

“One major finding of the report this year is the narrowing of the revenue gap between male-owned and female-owned firms,” Arora added. “With a 15.5% jump in the average revenue for a woman-owned business, the gap is slowly shrinking. However, women-owned firms still make about 66 cents for every one dollar that a male-owned firm brings in.”

In addition to producing higher revenues and earnings, male-owned companies on average are in business longer (72 months vs. 62 months) and had higher credit scores (657 vs. 640). This could also account for the differences in funding amounts.

Key Findings:

  • Average Annual Revenue for women-owned businesses increased 15.5%, from $391,582 in 2022 to $452,446 in 2023. The average revenue gap in 2023, between women-owned and men-owned businesses was $237,503, a 34% difference.
  • Average Earnings (Annual Revenue – Operating Expenses) for women-owned businesses remained relatively unchanged ($87,953 in 2022 and $87,634 in 2023), while average earnings for men-owned businesses decreased by 3% (from $152,054 in 2022 to $147,522 in 2023)
  • Average operating expenses of women-owned business increased 20%, from $303,629 in 2022 to $364,812 in 2023, like men-owned business which saw an increase of 12.0%.
  • The Average Age of Business (in months) for women-owned businesses increased 11 months YoY but remains 10 months lower than men-owned businesses in 2023.
  • In 2023, The average funding size of $52,779 is almost $22,000 lower than men-owned at $74,544.
  • Financing Applications by State: Florida had the highest percentage (12.5%) of financing applications of women-owned businesses, followed by California (11.7%) and the 2022 leader, Texas (10.3%).
  • Financing Applications by Industry: Services (except Public Administration) was the largest industry represented by women-owned companies (18.4%) in the Biz2Credit study, followed by Retail Trade (14.0%), Healthcare and Social Assistance (11.9%), Accommodation and Food Services (10.3%), and Professional, Scientific, and Technical Service (7.9%).

Comparing Women-Owned and Men-Owned Businesses: A Year-over-Year Analysis



Average Revenue$391,582$636,579$452,446$689,949
Average Earnings$87,953$152,054$87,634$147,522
Average Operating Expenses$303,629$484,525$364,812$542,427
Average Age of Business (months) 51 60 62 72
Average Credit Score* 629 647 640 657
Average Funding Size$44,571$64,287$52,779$74,544

Comparison of Women-Owned and Men-Owned Businesses Year-over-Year (YoY)

Categories Women
YoY Difference
YoY Difference
Average Revenue+15%+8%
Average Earnings0%-3%
Average Operating Expenses+20%+12%
Average Age of Business (months)+11 +12 
Average Credit Score* (points)+11 +10 
Average Funding Size+18%+16%

*Average credit score is derived from the personal FICO credit score of business owners.

Top 5 Financing Applications by State in 2023 for Women-Owned Businesses

New York5.3%

Top 5 Financing Applications by Industry in 2023 for Women-Owned Businesses

Other Services (except Public Administration)18.4%
Retail Trade14.0%
Health Care and Social Assistance11.9%
Accommodation and Food Services10.3%
Professional, Scientific, and Technical Services7.9%

“We must examine this and all the data we can find in order to shed a light on the true barriers for women to access capital,” said Corinne Goble, CEO of Association of Women’s Business Centers. “Navigating the places where economics and society meet is a journey of discovery with the responsibility to act upon our findings in order to grow our economy for all.”

Importance of Women-Owned Businesses
During 2023, women-owned businesses had an estimated $2.1 trillion in receipts, 10.5 million employees, and $499.4 billion in annual payroll, as reported by Census Bureau (Nov. 2023).

According to the National Women’s Business Council (NWBC) Annual Report, there are 14 million women-owned businesses that account for 39.1% of all businesses in the U.S. This number is a 13.6% increase from 2019 to 2023 and demonstrates that women-owned firms emerged stronger from the pandemic than they did from the 2008 financial crisis.

Women-owned firms created about half of new businesses for the third year in a row. The most recent statistics (2023) stated that 1.4 million of all enterprises with workers are owned and operated by women. The share of all women-owned employers increased from 9.8% in 2019 to 10.2% in 2023, a contrast from the decrease from 19.4% to 18.3% that men-owned employers saw.

The dataset for Biz2Credit’s Women-Owned Business Study comprises nearly 53,000 completed commercial funding applications received via the Biz2Credit platform in 2023. The four most important variables in the analysis were: annual revenue, operating expenses, age of business, and personal credit score. The data was then tabulated to examine women-owned and men-owned businesses based on annual revenue, operating expenses, age of business, personal credit score, funding rate, and average loan size. The study looked at 20 different industries, as well as geography.

About Biz2Credit
Founded in 2007, Biz2Credit has helped small businesses secure more than $8 billion in small business financing. The company continues to expand its industry-leading Biz2X® digital platform solutions for banks and other financial institutions and service providers. Visit www.biz2credit.com or X (Twitter) @Biz2Credit, Facebook, and LinkedIn.

Media Contact: John Mooney, (908) 720-6057, john@overthemoonpr.com