Dublin, May 09, 2024 (GLOBE NEWSWIRE) -- The "Global Digital Marketing Spending Market 2024-2028" report has been added to ResearchAndMarkets.com's offering.
The global digital marketing spending market is forecasted to grow by USD 353.53 billion during 2023-2028, accelerating at a CAGR of 8.8% during the forecast period.
The market is driven by shift in consumer behavior toward online shopping, digital transformation across multiple sectors, and expanding availability of digital marketing software through mobile devices.
This study identifies the expansion of voice search optimization and voice-activated advertising as one of the prime reasons driving the digital marketing spending market growth during the next few years. Also, integration of augmented reality (AR) and virtual reality (VR) into marketing campaigns and increasing number of ad-exchange platforms will lead to sizable demand in the market.
The report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.
The digital marketing spending market is segmented as below:
By Application
- Mobile devices
- Desktops
By Type
- Search ads
- Display ads
- Social media
- E-mail marketing
- Others
By Geographical Landscape
- APAC
- North America
- Europe
- South America
- Middle East and Africa
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include:
- Alphabet Inc.
- AppLovin Corp.
- Coalition Technologies LLC
- Dentsu Group Inc.
- Disruptive Advertising Inc.
- Ignite Visibility LLC
- InMobi Pte. Ltd.
- Meta Platforms Inc.
- Microsoft Corp.
- Oracle Corp.
- Perfect Search Media
- Power Digital Marketing
- RAPP
- Silverback Strategies Inc.
- Thinknow
- Thrive Internet Marketing Agency
- Twitter Inc.
- Verizon Communications Inc.
- WebFX
- L7 Creative
Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
Key Topics Covered
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
For more information about this report visit https://www.researchandmarkets.com/r/17a13c
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