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May 19, 2026 12:45 ET | Source: Ballantine's

The Rejection of Perfection: Fans Demand Something Real, as Ballantine's Uncovers 88 Per Cent Say Authenticity Is What Truly Connects Them to Artists

BALLANTINE’S AND COLORSxSTUDIOS ANNOUNCE NEW PARTNERSHIP TO DELIVER RAW MUSIC MOMENTS BETWEEN ARTISTS AND FANS, DEBUTING WITH CURATED LIVE EXPERIENCES IN MADRID HEADLINED BY CA7RIEL & PACO AMOROSO...