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Basis Technologies
Basis Technologies Adds Political District Targeting and Ad Compliance for Canadian Elections
March 26, 2025 08:55 ET
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Basis Technologies
TORONTO, March 26, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced the availability of political district...
CTV and Programmatic Advertising Were Essential for 2024 US Elections Campaigns
March 17, 2025 09:06 ET
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Basis Technologies
WASHINGTON, March 17, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced 2024 US Elections research showing the...
Basis Technologies Integrates with IRIS.TV for Contextual Targeting on Programmatic CTV Advertising
March 06, 2025 08:54 ET
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Basis Technologies
CHICAGO, March 06, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com) today announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on...
Basis Technologies Releases Unified Media Automation Platform for Brands
February 12, 2025 09:58 ET
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Basis Technologies
CHICAGO, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today released Unify, a modular software solution that...
Basis Technologies Named the No. 1 Ad Age Best Place to Work for Second Consecutive Year
January 29, 2025 10:25 ET
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Basis Technologies
CHICAGO, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today that it has been named No. 1 on Ad Age Best...
Basis Technologies’ AI Drives 5x Advertising Performance Increase for Agencies
October 02, 2024 08:55 ET
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Basis Technologies
CHICAGO, Oct. 02, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic buying and advertising automation solutions, today announced artificial...
Nearly All Marketers Use Generative AI Every Month; 70% Use It Weekly
September 19, 2024 08:56 ET
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Basis Technologies
CHICAGO, Sept. 19, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced annual survey...
Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement
August 21, 2024 08:59 ET
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Basis Technologies
CHICAGO, Aug. 21, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of...
Basis Technologies Integrates with Ad Fontes Media and Cuebiq Group, LLC to Fortify Top Programmatic Advertising Status
August 13, 2024 08:50 ET
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Basis Technologies
CHICAGO, Aug. 13, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced the addition of...
Black Friday and Cyber Monday are Not Critical for Majority of U.S. Holiday Shoppers
July 11, 2024 08:49 ET
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Basis Technologies
65% Will Shop Early and 62% Want to Finish Shopping as Fast as Possible; Basis Technologies and GWI Forecasts Holiday Shopping Trends CHICAGO, July 11, 2024 (GLOBE NEWSWIRE) -- Basis...