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CMOs Predict Major Shift in Marketing Technology in 2024; AI-Boosted Solutions Are Key to Powering Sharper Personalization and Improved Performance
May 21, 2024 08:00 ET | CMO Council
CMO Council Survey Reveals Growing Adoption of Emerging Technologies to Increase Productivity and Deliver Better Consumer Experiences
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CMO Council Maps Ways to Speed and Personalize Service to the 50 Million Americans Who Visit Drive-Thru Restaurants Daily
May 07, 2024 08:00 ET | CMO Council
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Marketers Given Marginal Grades for ABM-Driven Revenue Growth
January 23, 2024 08:00 ET | CMO Council
CMO Council Releases Year-End Scorecard of B2B Marketing EffectivenessIn Finding, Winning and Growing Big Customer Accounts
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CMO Council to Advance Lead Revenue Science Practices and Improve Account Marketing Performance in B2B Sector
October 10, 2023 08:00 ET | CMO Council
SAN JOSE, Calif., Oct. 10, 2023 (GLOBE NEWSWIRE) -- The Chief Marketing Officer (CMO) Council announced it is collaborating with WM America on a new Q4 thought leadership program. Designed to...
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Marketing and Finance Leaders Seek Collaboration to Make Smarter Investments, Says CMO Council and KPMG
September 19, 2023 08:00 ET | CMO Council
SAN JOSE, Calif., Sept. 19, 2023 (GLOBE NEWSWIRE) -- Economic headwinds have arrived, and chances are marketers aren’t prepared. Only 10% of marketing leaders strongly believe their marketing...
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IMC Teams With Global CMO Council to Further Marketing Leader Prowess and Performance in Africa
June 06, 2023 03:00 ET | CMO Council
JOHANNESBURG, South Africa, June 06, 2023 (GLOBE NEWSWIRE) -- The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the...
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66% of Marketers Lack Confidence in Ability to Achieve Revenue Goals, According to CMO Council and Sprinklr Research
May 11, 2023 08:00 ET | CMO Council
SAN JOSE, Calif. and NEW YORK, May 11, 2023 (GLOBE NEWSWIRE) -- The CMO Council, in partnership with Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for...
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Sales and Marketing Leaders Seek Better Collaboration to Drive Revenue Growth, Says CMO Council Report
April 18, 2023 08:00 ET | CMO Council
SAN JOSE, Calif., April 18, 2023 (GLOBE NEWSWIRE) -- Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. This means they risk falling short of...
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2 out of 3 Marketers Lack Confidence in Media Marketing and Advertising Strategy
January 11, 2023 08:00 ET | CMO Council
SAN JOSE, Calif., Jan. 11, 2023 (GLOBE NEWSWIRE) -- The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The...
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Executives Give Enterprise Leaders Poor Marks for Strategically Executing Digital Transformation
December 14, 2022 08:00 ET | CMO Council
SAN JOSE, Calif., Dec. 14, 2022 (GLOBE NEWSWIRE) -- Are companies gaining business lift from the digital shift? According to a new survey of senior corporate executives, entitled “Digital Enterprise...