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Executives Give Enterprise Leaders Poor Marks for Strategically Executing Digital Transformation
December 14, 2022 08:00 ET | CMO Council
SAN JOSE, Calif., Dec. 14, 2022 (GLOBE NEWSWIRE) -- Are companies gaining business lift from the digital shift? According to a new survey of senior corporate executives, entitled “Digital Enterprise...
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Only 1 in 7 Marketers Have Digital Infrastructure to Deliver Mature Hybrid CX
December 08, 2022 08:00 ET | CMO Council
SAN JOSE, Calif., Dec. 08, 2022 (GLOBE NEWSWIRE) -- It’s no secret that the last few years have upended the way customers want to interact with companies. SAS’ Experience 2030 report released during...
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Cross-Cultural Marketer and Former CEO Chairs CMO Council Advisory Board in Europe
December 05, 2022 08:00 ET | CMO Council
LONDON, Dec. 05, 2022 (GLOBE NEWSWIRE) -- Ricardo Oberlander, the epitome of an accomplished, cross-cultural marketer who graduated to the CEO role of a major consumer products company, has been...
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Study Finds Consumer Demand for Ecommerce Home Delivery Placing Intense Pressure on Retailers and Consumer Products Companies
November 08, 2022 08:00 ET | CMO Council
SAN JOSE, Calif., Nov. 08, 2022 (GLOBE NEWSWIRE) -- A new study by the CMO Council and Business Performance Innovation (BPI) Network finds retailers and consumer products companies are scrambling to...
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National Marketers Lack Vision Into Local Demand
October 18, 2022 08:00 ET | CMO Council
SAN JOSE, Calif., Oct. 18, 2022 (GLOBE NEWSWIRE) -- A third of national marketers say 40% or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers...
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Nearly Two-Thirds of Global Marketers Lack Confidence in Their Data, Analytics, Insights
July 12, 2022 08:00 ET | CMO Council
SAN JOSE, Calif., July 12, 2022 (GLOBE NEWSWIRE) -- To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report...
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CMOs Seeking To Lower Sourcing Costs, Speed Time To Value
June 07, 2022 08:00 ET | CMO Council
SAN JOSE, Calif., June 07, 2022 (GLOBE NEWSWIRE) -- Given today’s marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of...