Cross-Cultural Marketer and Former CEO Chairs CMO Council Advisory Board in Europe LONDON, Dec. 05, 2022 (GLOBE NEWSWIRE) -- Ricardo Oberlander, the epitome of an accomplished, cross-cultural marketer who graduated to the CEO role of a major consumer products company, has been...

Study Finds Consumer Demand for Ecommerce Home Delivery Placing Intense Pressure on Retailers and Consumer Products Companies SAN JOSE, Calif., Nov. 08, 2022 (GLOBE NEWSWIRE) -- A new study by the CMO Council and Business Performance Innovation (BPI) Network finds retailers and consumer products companies are scrambling to...

National Marketers Lack Vision Into Local Demand SAN JOSE, Calif., Oct. 18, 2022 (GLOBE NEWSWIRE) -- A third of national marketers say 40% or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers...

Nearly Two-Thirds of Global Marketers Lack Confidence in Their Data, Analytics, Insights SAN JOSE, Calif., July 12, 2022 (GLOBE NEWSWIRE) -- To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report...

CMOs Seeking To Lower Sourcing Costs, Speed Time To Value SAN JOSE, Calif., June 07, 2022 (GLOBE NEWSWIRE) -- Given today’s marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of...