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August 11, 2017 10:12 ET | Source: Cutting Edge Information

World-Class Medical Affairs: The Top 3 Changes Thought Leaders Want from Interactions with MSLs

RESEARCH TRIANGLE PARK, NC--(Marketwired - August 11, 2017) - New industry research on global medical affairs teams found that the top three changes key opinion leaders (KOLs) desire from medical...
August 09, 2017 17:56 ET | Source: Cutting Edge Information

The Most Popular Social Media Platforms in the Pharma Industry for 2017 & 2018

RESEARCH TRIANGLE PARK, NC--(Marketwired - August 09, 2017) - A new study of pharmaceutical marketing teams found that the most popular social media forum groups plan to use in the next one to two...
August 08, 2017 19:16 ET | Source: Cutting Edge Information

Digital Communication is the # 1 Method for Pharma Field Forces When Interacting With External Stakeholders

RESEARCH TRIANGLE PARK, NC--(Marketwired - August 08, 2017) - The majority of interactions between surveyed health economics (HE) field force teams and external stakeholders occur through email...
August 03, 2017 15:28 ET | Source: Cutting Edge Information

Planning For Medical Education Programs Range From Merely Two Hours to a Whopping 400 Hours

RESEARCH TRIANGLE PARK, NC--(Marketwired - August 03, 2017) - Planning an in-person medical education event can take anywhere from a mere two hours to an incredible 400 hours among surveyed Top 10,...
August 02, 2017 17:38 ET | Source: Cutting Edge Information

Only 22% of Adherence Teams Work With Patients During Early Clinical Stages of Product Development

RESEARCH TRIANGLE PARK, NC--(Marketwired - August 02, 2017) - The highest percentage of surveyed life science teams -- 66% -- begin patient adherence activities during either Phase 3 of product...
July 31, 2017 16:44 ET | Source: Cutting Edge Information

The Top 3 Pharma Functions Involved in Patient-Centric Initiatives (Apart from Marketing)

RESEARCH TRIANGLE PARK, NC--(Marketwired - July 31, 2017) - Apart from marketing, the most popular functions that are involved in at least 65% of surveyed patient-centric initiatives are brand team,...
July 25, 2017 17:42 ET | Source: Cutting Edge Information

Top Pharma Companies Now Include Communicating HEOR Data as a Part of Their Medical Affairs Strategy

RESEARCH TRIANGLE PARK, NC--(Marketwired - July 25, 2017) - New analysis of Top 10, Top 50 and small medical device companies revealed that health economics and outcomes research (HEOR) data is...
July 24, 2017 18:54 ET | Source: Cutting Edge Information

Top Pharma Companies Nurture Relationships with Payers Before, During and After Launch to Ensure and Retain Market Access

RESEARCH TRIANGLE PARK, NC--(Marketwired - July 24, 2017) - Payer relationship management accounts for an average of 26% of surveyed global pharmaceutical and medical device companies' total market...
July 19, 2017 19:23 ET | Source: Cutting Edge Information

Clinical Teams From Top Pharma Companies Are Overcoming Challenges in Planning and Implementing Adaptive Trial Design Studies

RESEARCH TRIANGLE PARK, NC--(Marketwired - July 19, 2017) - A recent study of Top 10, Top 50, and small medical device companies found that addressing regulators' concerns for late-stage studies is...
July 13, 2017 08:45 ET | Source: Cutting Edge Information

About 67% of Global Market Access Teams Meet With Regulatory Groups Weekly When Approaching Product Launch

RESEARCH TRIANGLE PARK, NC--(Marketwired - July 13, 2017) - At least 67% of surveyed global market access teams meet with internal regulatory groups weekly in the six months before the first launch...