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March 16, 2021 09:00 ET | Source: EDO

EDO, Inc. Announces Industry-First AVOD Ad Intelligence Offering

New solution marks first-of-its-kind measurement of advertising activity on major advertising-based streaming platforms Secures strategic partnership with Spanish-language content giant Univision...
February 08, 2021 08:00 ET | Source: EDO

Super Bowl LV Advertising Scored Big with Consumers

NEW YORK, Feb. 08, 2021 (GLOBE NEWSWIRE) -- For the sixth year running, advertising data, measurement, and analytics software company EDO, Inc. has scored all of the Super Bowl ads to reveal which...
September 17, 2020 09:00 ET | Source: EDO

EDO Launches Ad EnGage, the Industry’s First User-Directed TV Ad Insights Platform to Make TV Advertising More Effective for Brands, Agencies, and Networks

NEW YORK, Sept. 17, 2020 (GLOBE NEWSWIRE) -- EDO Inc., the data, measurement, and analytics company, today announced the launch of its new Ad EnGage platform. The platform is the industry’s first...
June 25, 2020 12:00 ET | Source: EDO

EDO Releases First-of-Its-Kind Engagement Tracker for Streaming Originals

NEW YORK, June 25, 2020 (GLOBE NEWSWIRE) -- EDO, the data, measurement, and analytics company, today announced the beta launch of its Entertainment EnGage (EEG) product, a solution that leverages...