EDO Performance Report Determines GMC, Nissan and Polestar Most Effective TV Advertisers ahead of New York International Auto Show
April 04, 2023 09:01 ET
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EDO, Inc.
NEW YORK, April 04, 2023 (GLOBE NEWSWIRE) -- EDO, the TV outcomes company, today honored advertising from GMC, Nissan and Polestar at the second annual EDO TV Outcomes Awards presented at the New...
Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance
March 15, 2023 09:03 ET
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EDO, Inc.
NEW YORK, March 15, 2023 (GLOBE NEWSWIRE) -- Hallmark Media and EDO, the TV outcomes company, today announced a measurement partnership focused on Hallmark Channel and Hallmark Movies &...
Warner Bros’ The Flash, He Gets Us, Disney Win Super Bowl LVII With Strong Ad Performance
February 13, 2023 09:31 ET
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EDO, Inc.
NEW YORK, Feb. 13, 2023 (GLOBE NEWSWIRE) -- EDO, Inc., the TV outcomes company, has scored the effectiveness of every national Super Bowl LVII ad for the eighth consecutive year. EDO ranked ads...
EDO Appoints Raman Sehgal as Head of Marketing
June 15, 2022 09:01 ET
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EDO, Inc.
NEW YORK, June 15, 2022 (GLOBE NEWSWIRE) -- EDO, Inc., a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising agencies...
EDO Appoints Former Moat and Oracle Advertising VP James Zaumeyer as SVP, Head of Revenue
April 25, 2022 09:42 ET
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EDO, Inc.
NEW YORK, April 25, 2022 (GLOBE NEWSWIRE) -- EDO, Inc., a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising agencies...
Inaugural EDO Automotive TV Advertising Award Winners Announced at New York Auto Forum
April 12, 2022 09:01 ET
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EDO, Inc.
NEW YORK, April 12, 2022 (GLOBE NEWSWIRE) -- Advertising data, measurement, and analytics software company EDO, Inc. announced today the winners of its inaugural Automotive TV Advertising Awards,...
EDO Secures $80M Investment From Shamrock Capital
April 06, 2022 08:00 ET
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EDO, Inc.
NEW YORK, April 06, 2022 (GLOBE NEWSWIRE) -- EDO, Inc. (“EDO”), a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising...
EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement
March 01, 2022 09:01 ET
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EDO, Inc.
SAN FRANCISCO and NEW YORK, March 01, 2022 (GLOBE NEWSWIRE) -- EDO, Inc., a data, measurement, and analytics software company serving brands, agencies and all major TV network groups, today formally...
Super Bowl LVI Sees Advertising Boom as Marketers Get Back in the Game
February 14, 2022 09:22 ET
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EDO, Inc.
NEW YORK, Feb. 14, 2022 (GLOBE NEWSWIRE) -- For the seventh year, advertising data, measurement, and analytics software company EDO, Inc. has scored all national Super Bowl ads to reveal which drove...
Univision and Mediahub Announce Industry-First Initiative with EDO and datafuelX to Leverage Consumer Behavior Data as Performance Currency for Major TV Ad Buys
December 01, 2021 09:02 ET
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EDO, Inc.
MIAMI and NEW YORK, Dec. 01, 2021 (GLOBE NEWSWIRE) -- Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and Mediahub, a leading global media agency...