Heineken® launches new global responsible consumption campaign
January 13, 2016 03:01 ET
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Heineken International B.V.
Amsterdam, 13th January 2016 - Heineken® has announced a new global integrated marketing campaign that champions responsible alcohol consumption. The 'Moderate Drinkers Wanted' campaign launches on...
Moderate alcohol consumption becoming the new cool among millennial consumers
January 11, 2016 05:22 ET
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Heineken International B.V.
New global research into drinking attitudes of millennial consumers (aged 21-35) has revealed that self-awareness and staying in control are the motivating factors for moderating[1] alcohol...
Holland Heineken House to be located in the heart of Rio de Janeiro for 2016 Olympic Games
October 13, 2015 07:04 ET
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Heineken International B.V.
Amsterdam, 30th September 2015 - HEINEKEN and the Netherlands Olympic Committee (NOC * NSF) have revealed that the Holland Heineken® House (HHH) for next year's Summer Olympic Games will be located...
Holland Heineken® House to be located in the heart of Rio de Janeiro for 2016 Olympic Games
September 30, 2015 10:30 ET
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Heineken International B.V.
Amsterdam, 30th September 2015 - HEINEKEN and the Netherlands Olympic Committee (NOC * NSF) have revealed that the Holland Heineken® House (HHH) for next year's Summer Olympic Games will be located...
Heineken reveals Spectre TV ad starring Daniel Craig as James Bond, plus world's first ever selfie from space
September 21, 2015 04:30 ET
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Heineken International B.V.
Amsterdam, 21 September 2015 - As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV ad featuring Daniel Craig as James Bond, in a high speed boat chase. In addition, it...
HEINEKEN extends football focus with Amstel UEFA Europa League partnership
August 28, 2015 04:01 ET
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Heineken International B.V.
Amsterdam, 28 August 2015 - As Europe's top football clubs gear up for another exciting season, Heineken NV has announced an ambitious new sponsorship of European club football, with its...
Heineken launches Rugby World Cup 2015 campaign by turning London landmark into rugby stadium
August 27, 2015 11:55 ET
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Heineken International B.V.
Amsterdam/London, 27August 2015 - Heineken® launched its Rugby World Cup 2015 campaign in style by transforming iconic London landmark Somerset House into a rugby stadium with a 2700 projection, a...
HEINEKEN announces corporate sponsorship of Van Gogh Museum
August 19, 2015 04:00 ET
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Heineken International B.V.
Amsterdam, 19 August 2015 - Heineken N.V. ('HEINEKEN') today announced a three year commitment to sponsor the internationally renowned Van Gogh Museum in Amsterdam. The commitment will go beyond a...
HEINEKEN increases exposure to high growth markets with inauguration of $60m Myanmar brewery
July 13, 2015 02:05 ET
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Heineken International B.V.
Amsterdam, 13 July 2015 - HEINEKEN has opened a $60 million brewery in Myanmar, which will have a technical capacity of 330,000 hectolitres per year and which will directly employ more than 200...
HEINEKEN appoints Publicis global lead agency for Heineken® brand
June 30, 2015 11:30 ET
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Heineken International B.V.
Amsterdam, 30 June 2015 - HEINEKEN today announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the...