Operative Expands AOS Rollout to All Key Verticals
April 12, 2023 08:00 ET
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Operative, Inc.
NEW YORK, April 12, 2023 (GLOBE NEWSWIRE) -- Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded...
Operative to Offer AOS Platform on Google Cloud for Retail Media
December 27, 2022 09:00 ET
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Operative, Inc.
NEW YORK, Dec. 27, 2022 (GLOBE NEWSWIRE) -- Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google Cloud. With the AOS...
Operative Deepens Executive Bench With The Appointment of Four Industry Leaders
December 13, 2022 08:00 ET
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Operative, Inc.
NEW YORK, Dec. 13, 2022 (GLOBE NEWSWIRE) -- Operative has announced the recent addition of Lindsay Van Kirk, SVP of Product, Mike Pollard, SVP of Strategic Partnerships, David Dembowski, SVP of...
Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media
April 25, 2022 08:15 ET
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Operative, Inc.
NEW YORK, April 25, 2022 (GLOBE NEWSWIRE) -- Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative announced today they have entered...
Mediaocean and Operative Announce Pilot for Buyers and Sellers
June 27, 2019 12:09 ET
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Operative, Inc.
NEW YORK, June 27, 2019 (GLOBE NEWSWIRE) -- Mediaocean and Operative have announced the next step in their partnership to create an integrated and electronic buying and selling process for agencies...
Operative Launches “Premium at Scale” Initiative To Accelerate Path For Media Companies To Manage Multi-Channel Media
July 09, 2018 11:00 ET
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Operative, Inc.
NEW YORK, July 09, 2018 (GLOBE NEWSWIRE) -- As premium content continues to differentiate its value to advertisers relative to other media options, buyers are increasingly wanting to simplify how...