Goldbach Media Partners with Operative to Launch Advanced Ad Management Solution
April 15, 2024 07:00 ET
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Operative, Inc.
NEW YORK, April 15, 2024 (GLOBE NEWSWIRE) -- Operative is pleased to announce a new and expanded partnership with Goldbach Media, one of the leading media sales organizations in Switzerland. This...
Operative Announces Adeline, A New AI Platform for Media Companies
April 10, 2024 07:00 ET
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Operative, Inc.
NEW YORK, April 10, 2024 (GLOBE NEWSWIRE) -- Operative is announcing Adeline, a new assistive AI platform purpose-built to help media companies optimize inventory, speed sales, and accelerate work....
Operative Release “Four Paths To Publisher Growth In 2024”
April 02, 2024 09:00 ET
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Operative, Inc.
NEW YORK, April 02, 2024 (GLOBE NEWSWIRE) -- Operative has announced the release of a new report entitled “Four Paths to Publisher Growth in 2024.” The report outlines the critical market challenges...
Operative and Revenue Analytics Partner to Transform Pricing Unification Through RateOptics and AOS Integration
November 15, 2023 09:00 ET
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Operative, Inc.
NEW YORK, Nov. 15, 2023 (GLOBE NEWSWIRE) -- Operative and Revenue Analytics have announced a partnership to deepen the direct integration between Revenue Analytics’ RateOptics’ pricing software and...
Fincons Group and Operative accelerate monetization opportunities for Media and Broadcast businesses
September 13, 2023 08:00 ET
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Operative, Inc.
MILAN, Italy, Sept. 13, 2023 (GLOBE NEWSWIRE) -- Fincons Group, a leading international system integrator with key experience in the media & broadcast sector in Europe and in the US, and...
Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the Cloud
September 11, 2023 09:00 ET
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Operative, Inc.
NEW YORK and STOCKHOLM, Sweden, Sept. 11, 2023 (GLOBE NEWSWIRE) -- Operative and DanAds have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of...
Publishers Face Low CPMs, Pushing Premium Inventory to Private Channels Operative Finds
August 30, 2023 09:00 ET
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Operative, Inc.
NEW YORK, Aug. 30, 2023 (GLOBE NEWSWIRE) -- Operative released their benchmark report today titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first half of 2023 are...
Operative AOS Now Fully Available on Google Cloud
August 28, 2023 11:18 ET
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Operative, Inc.
NEW YORK, Aug. 28, 2023 (GLOBE NEWSWIRE) -- Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through Google Cloud Marketplace,...
Operative and Advisr Announce Expanded Partnership to Automate Pre-Sales Planning and Proposal Generation
June 22, 2023 08:00 ET
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Operative, Inc.
NEW YORK, June 22, 2023 (GLOBE NEWSWIRE) -- Operative has announced an expanded partnership with Advisr that brings its suite of sales tools including, AI driven recommendation engine, automated...
Operative and Audience Platform Partner to Unlock Next-Gen Currency and converged workflows for Advertisers and Media Companies
May 19, 2023 08:00 ET
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Operative, Inc.
NEW YORK, May 19, 2023 (GLOBE NEWSWIRE) -- Operative is announcing a partnership with Audience Platform to deliver a groundbreaking end-to-end advertising solution to support next-generation...