Samba TV Brings On Industry Veterans Josh Jacobs And Monte Lutz To Drive Growth And Innovation Amidst Gaining Market Share with AI Technology
December 12, 2024 09:00 ET
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Samba TV
SAN FRANCISCO, Dec. 12, 2024 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI technology for media analytics, today announced two strategic additions to its leadership team. Josh Jacobs has...
Samba TV Announces Acquisition of Semasio, Strengthening its Position in Contextual Targeting
October 31, 2024 08:30 ET
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Samba TV
SAN FRANCISCO, Oct. 31, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its acquisition of Semasio, a global...
Samba TV Partners with IRIS.TV to Unlock Next-gen Contextual Advertising and Measurement
October 09, 2024 08:00 ET
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Samba TV
NEW YORK, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with IRIS.TV, the leading...
Samba TV's Political Advertising Report Unveils Deep Swing State Divide Among Presidential Candidate Campaigns
September 12, 2024 09:00 ET
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Samba TV
SAN FRANCISCO, Sept. 12, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Election 2024: Guide to Political...
Samba TV’S State of Viewership Report Reveals Surging Streaming and Dynamic Advertising Opportunities, While Linear Continues Decline
August 08, 2024 09:00 ET
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Samba TV
SAN FRANCISCO, Aug. 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, a leading provider of omniscreen advertising and analytics, today released its latest State of Viewership Report for the first half of...
Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients Through Converged Audience Planning Tool
July 08, 2024 09:00 ET
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Samba TV
NEW YORK and SAN FRANCISCO, July 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, a leading TV data company, today announced an expansion of its partnership with Havas Media Network North America (HMN NA)....
Samba TV Studies Find That Snapchat Campaigns Provided 84% Lift in Driving Audiences to Watch TV Shows and Movies
July 01, 2024 12:30 ET
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Samba TV
SAN FRANCISCO, July 01, 2024 (GLOBE NEWSWIRE) -- Snap and Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, have announced new research results that show...
Samba TV Unveils Groundbreaking GenAI Technology at NewFronts that Provides Actionable Context for Video Advertising
May 01, 2024 14:30 ET
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Samba TV
SAN FRANCISCO, May 01, 2024 (GLOBE NEWSWIRE) -- Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company’s...
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences
April 04, 2024 09:47 ET
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Samba TV
SAN FRANCISCO, April 04, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today unveiled critical new technology to arm...
Samba TV Announces Integration with Meta for Lift Measurement
March 26, 2024 10:45 ET
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Samba TV
SAN FRANCISCO, March 26, 2024 (GLOBE NEWSWIRE) -- Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, today announced its measurement tools have been...