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February 20, 2020 07:00 ET | Source: Samba TV

Samba TV Viewership Data Shows Audience More Than Doubling For Nevada Democratic Primary Presidential Debate, Highlighting Significant “Bloomberg Bump”

SAN FRANCISCO, Feb. 20, 2020 (GLOBE NEWSWIRE) -- Viewership analysis by Samba TV, the leading provider of global TV data and audience analytics, finds that 10.2 million US households viewed the...
October 18, 2019 10:00 ET | Source: Samba TV

Advanced Data-Driven Marketing Plays Role in Driving 2019 Billboard Music Awards to Year-Over-Year Increases in Viewership

SAN FRANCISCO, Oct. 18, 2019 (GLOBE NEWSWIRE) -- dick clark productions (dcp) announced that it increased U.S. household viewership for the 2019 Billboard Music Awards (BBMA) by 22% according to...
October 03, 2019 08:19 ET | Source: Samba TV

Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack

SAN FRANCISCO, Oct. 03, 2019 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Wove, a data integration platform that...
August 20, 2019 09:30 ET | Source: Samba TV

Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale

SAN FRANCISCO, Aug. 20, 2019 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Axwave through a combination of cash...
July 17, 2019 04:00 ET | Source: Samba TV

Samba TV Names Industry Veteran David Barker as Managing Director for Europe

LONDON, July 17, 2019 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of global TV data and audience analytics, today announced that David Barker has joined the company as its Managing Director,...
July 11, 2019 10:00 ET | Source: Samba TV

Randi Barshack Joins Samba TV as Chief Marketing Officer

SAN FRANCISCO, July 11, 2019 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing...
May 30, 2019 04:00 ET | Source: Samba TV

Samba TV startet mit Carsten Schüler als Managing Director in Deutschland

San Francisco/Hamburg, May 30, 2019 (GLOBE NEWSWIRE) -- Samba TV erobert jetzt auch den deutschen Markt. Der weltweit führende Anbieter von TV-Daten und Analysen setzt dabei auf Carsten Schüler, der...
May 02, 2019 09:00 ET | Source: Samba TV

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

SAN FRANCISCO and LOS ANGELES, May 02, 2019 (GLOBE NEWSWIRE) -- The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power...
March 28, 2019 06:00 ET | Source: Samba TV

Samba TV and Twitter to Measure Tune-in for TV Programmers

SAN FRANCISCO, March 28, 2019 (GLOBE NEWSWIRE) -- Samba TV, the emerging leader in global TV analytics, announced today a partnership with Twitter to measure the effectiveness of Twitter in driving...
March 06, 2019 09:00 ET | Source: Samba TV

Samba TV’s Tune-In Measurement Solution is Now Available in Google Marketing Platform

SAN FRANCISCO, March 06, 2019 (GLOBE NEWSWIRE) -- Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising...