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November 17, 2022 10:00 ET | Source: TVision

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps

New York City, Nov. 17, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, introduces CTV Campaign Measurement, giving advertisers, media...
November 15, 2022 07:00 ET | Source: TVision

TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies

New York City, Nov. 15, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, today announced it closed an investment round of $16mm for the continued...
July 19, 2022 14:03 ET | Source: TVision

New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving

New York City, July 19, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, released its semi-annual report: “The State of CTV Advertising”...
May 18, 2022 12:20 ET | Source: TVision

TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention

New York City, May 18, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, announced Ad Scoreboard, an easy-to-use, low-cost, SaaS platform...
April 26, 2022 09:15 ET | Source: TVision

Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season

New York City, April 26, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, and Scripps Networks, a division of The E.W. Scripps Company (NASDAQ:...
February 22, 2022 16:56 ET | Source: TVision

Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data

New York, Feb. 22, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, and Mediahub Worldwide have announced a strategic partnership making it...
December 07, 2021 10:30 ET | Source: TVision

Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes

New York City, Dec. 07, 2021 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, and Realeyes, a leader and pioneer in computer vision and...
October 04, 2021 10:00 ET | Source: TVision

TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry

New York City, Oct. 04, 2021 (GLOBE NEWSWIRE) -- TVision, the TV measurement company, and Gemius, an international research and technology company providing media measurement for digital and...
June 24, 2021 09:30 ET | Source: TVision

TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year; USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best on CTV

New York City, June 24, 2021 (GLOBE NEWSWIRE) -- TVision, the TV measurement company, unveiled its new CTV Advertising Report. The data, based on TVision’s single source panel which measures TV...
June 24, 2021 09:30 ET | Source: TVision

TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps; Removes Linear and CTV Silos for Comprehensive Planning

New York City, June 24, 2021 (GLOBE NEWSWIRE) -- TVision, the TV measurement company, introduced today its new CTV Planning tool which allows marketers to evaluate viewer engagement across both...