TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics
July 18, 2022 09:00 ET
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Upwave
NEW YORK and SAN FRANCISCO, July 18, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand...
Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars
May 19, 2022 09:00 ET
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Upwave
SAN FRANCISCO, May 19, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced a new strategic partnership with Kinetiq, a leading TV intelligence...
Upwave Announces New Brand Effects Analytics Module to Help Brands See the Long-Term Lasting Impact of Brand Advertising Investment
May 04, 2022 09:00 ET
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Upwave
SAN FRANCISCO, May 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module. As a new module to the Upwave brand...
Upwave Announces New Addition of Social Measurement via Privacy-Friendly Micro Cohorts
April 04, 2022 09:00 ET
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Upwave
SAN FRANCISCO, April 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new ability to help brands measure the impact of brand advertising...
Upwave and the Ad Council Collaborate to Measure Impact of Campaigns
March 23, 2022 09:00 ET
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Upwave
SAN FRANCISCO, March 23, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad...
Upwave Launches Customer Forecast Industry-First Metric to Empower Marketers With the Most Comprehensive Data for Driving Future Customer Growth
January 18, 2022 09:00 ET
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Upwave
SAN FRANCISCO, Jan. 18, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading brand analytics platform for marketers, today announced the launch of its new platform feature Customer Forecast, designed to...