Hearst Newspapers Partners With SolidOpinion on Pay Per Article Product to Increase Revenue Across its Major Digital Properties
May 10, 2018 09:43 ET | WIT Strategy
Product Helps Publishers Create Easily-Monetizable Article InventoryContextual Ad Unit Establishes New, Premium Display Opportunity for BrandsSeamless Integration, Increased Viewability,...
Flashtalking Announces Latest MRC Accreditation Highlighting Commitment to Measurement Integrity
December 19, 2017 08:56 ET | Flashtalking
NEW YORK, NY--(Marketwired - Dec 19, 2017) - Flashtalking, the leading global independent platform for ad delivery, unification and insights, announced it has received additional MRC accreditation,...
StatSocial, ROI Influencer Media Partner for Precise Targeting of Influencer Audiences
December 18, 2017 09:31 ET | ROI Influencer Media
NEW YORK, NY--(Marketwired - Dec 18, 2017) - Brands will now find it much easier to activate the audiences of celebrity influencers, thanks to a partnership announced today between ROI Influencer...
Crownpeak Launches Critical Path Monitoring to Improve CX and Conversion Rates Along High-Value Ecommerce Pages
December 13, 2017 09:30 ET | Crownpeak
DENVER, CO--(Marketwired - Dec 13, 2017) - With today's consumers conducting most of their research, shopping, and transactions online, a retailer's website plays a vital role in helping generate...
Eyeota adds Bombora Always On Intent Audiences for Continuous Demand-driven Programmatic Targeting
December 13, 2017 09:30 ET | Bombora
NEW YORK, NY--(Marketwired - Dec 13, 2017) - Marketers today rely on data to help them achieve better campaign results and less waste. B2B marketers are no different, because their marketing and...
Arrivalist Announces 3.0 Location Attribution Data Platform
December 12, 2017 08:00 ET | Arrivalist
NEW YORK, NY--(Marketwired - Dec 12, 2017) - Arrivalist, the leading location analytics company, today announced Arrivalist 3.0, a natively designed cross-device location attribution product...
James Smith Joins Arrivalist as Chief Revenue Officer, General Manager
December 12, 2017 08:00 ET | Arrivalist
NEW YORK, NY--(Marketwired - Dec 12, 2017) -  Arrivalist, the largest independent location analytics company today announced that James Smith has joined the company as Chief Revenue Officer,...
SpringServe Releases BroadFall(TM), Next Generation Video Ad Management for Publishers
December 12, 2017 08:00 ET | SpringServe
NEW YORK, NY--(Marketwired - Dec 12, 2017) - SpringServe, the leader in open video ad serving, today announced the release of BroadFall, a new methodology for managing video demand for publishers....
Smart Becomes First Supply Partner to Implement 100 Percent ads.txt Compliance
December 11, 2017 10:44 ET | Smart
NEW YORK, NY--(Marketwired - Dec 11, 2017) -   Smart implements policy blocking all bid requests that fail to meet ads.txt standard OMG, Adelphic...
Independent Study Commissioned by Evidon Reveals that GDPR Budgets Will Increase in 2018 As Organizations Look to Balance Compliance and Customer Experience
December 11, 2017 08:00 ET | Evidon
NEW YORK, NY--(Marketwired - Dec 11, 2017) - Millions will be spent by companies to deal with the incoming GDPR and ePrivacy directives that come into force in May 2018. That's according to a new...