JW Player Delivers First HTML5 Video Player with Support for Open Measurement Compliant Video Ads
April 20, 2021 09:00 ET
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JW Player
NEW YORK and LONDON, April 20, 2021 (GLOBE NEWSWIRE) -- JW Player, the world’s largest independent video delivery and intelligence platform, today announced its HTML5 video player is the first to...
ToneMedia Launches Today, Ad Targeting Gets Smarter With First Platform to Leverage Music to Identify Consumer Purchasing Decisions
February 01, 2012 09:00 ET
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ToneMedia
NEW YORK, NY--(Marketwire - Feb 1, 2012) - ToneMedia made its debut today, bringing a revolutionary new advertising platform to market which connects music preferences with consumer buying habits....
Brand Advertisers Go Prime Time With Launch of DX Brand
May 18, 2011 09:00 ET
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DataXu
BOSTON, MA--(Marketwire - May 18, 2011) - DataXu (www.dataxu.com), today announced DX Brand, the only multi-channel demand side platform (DSP) with all of the tools and metrics necessary for brands...
Industry Advertising Survey Marks 'Seismic Shift' to Digital in 2011
December 09, 2010 08:00 ET
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DataXu
NEW YORK, NY--(Marketwire - December 9, 2010) - Today at the luncheon keynote from DIGIDAY:ONMEDIA, Mike Baker, CEO of DataXu (www.dataxu.com), the leading media management platform for digital...
DataXu MarketPulse: The Most Valuable Data for Real Time Bidding: The "Brand Genome"
November 18, 2010 09:30 ET
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DataXu
BOSTON, MA--(Marketwire - November 18, 2010) - DataXu (www.dataxu.com), the leading media management platform for digital advertisers, today released its monthly MarketPulse research report that...
DataXu Expands Executive Leadership Team to Lead Next Phase of Growth
November 10, 2010 08:30 ET
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DataXu
BOSTON, MA--(Marketwire - November 10, 2010) - DataXu (www.dataxu.com), the leading media management platform for digital advertisers, today announced key additions to its executive team: Vice...
DataXu MarketPulse: Targeting vs. Scale -- It Doesn't Have to Be a Tradeoff
October 15, 2010 08:30 ET
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DataXu
BOSTON, MA--(Marketwire - October 15, 2010) - DataXu (www.dataxu.com), the leading media management platform for digital advertisers, today released its monthly MarketPulse research report that...
DataXu Introduces DX2: The Industry's First Three-Screen Demand Side Platform
September 21, 2010 09:15 ET
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DataXu
BOSTON, MA--(Marketwire - September 21, 2010) - DataXu (www.dataxu.com), the leading media management platform for digital advertisers, today announced the availability of DX2, the next...
DataXu Introduces Audience Optimization for Advanced Targeting, Performance and Insight
June 22, 2010 09:00 ET
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DataXu
BOSTON, MA--(Marketwire - June 22, 2010) - DataXu (www.dataxu.com), provider of the leading real-time bidding platform for online display advertisers, today announced its Audience Optimization...