New Audio Advertising Study Finds Personalized AI-Generated Ads Are 22% More Effective at Increasing Brand Favorability
March 06, 2024 04:00 ET
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Instreamatic
BOCA RATON, Fla., March 06, 2024 (GLOBE NEWSWIRE) -- Instreamatic, whose advanced voice and audio marketing solutions empower brands to better engage with consumers, today announced the results of...
Retail Advertisers Double Cookieless Share of Voice Growth Yearly According to 33Across Q4 2023 Programmatic Cookie Alternative Trends Report
March 05, 2024 09:00 ET
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33Across
NEW YORK, March 05, 2024 (GLOBE NEWSWIRE) -- 33Across, an addressable infrastructure designed for the open web, today announced findings from its latest “Q4 Programmatic Cookie Alternative Trends...
Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference
March 04, 2024 12:38 ET
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Advertising Research Foundation
Discover the future of advertising research at AUDIENCExSCIENCE: where tech, data trends, and groundbreaking insights collide.
Oceanwing Appoints Benjamin Winters as Chief Commercial Officer
March 04, 2024 08:42 ET
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Oceanwing (Anker)
Oceanwing, a leading provider of Amazon Advertising solutions and an Anker company, appoints Benjamin Winters as Chief Commercial Officer.
IPG Forges First-to-Market Partnership with Adobe to Revolutionize Content Creation for Brands and Marketers
February 29, 2024 14:00 ET
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Interpublic Group of Companies, Inc. (The)
IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content Adobe to Leverage Acxiom Data and Identity Products to...
The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research
February 29, 2024 12:00 ET
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Advertising Research Foundation
The Handbook for Using AI in Advertising Research, exclusively available to ARF members, fosters industry advancement through collaboration and innovation.
Interpublic Group to Present at the 2024 Morgan Stanley Technology, Media & Telecom Conference
February 28, 2024 16:30 ET
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Interpublic Group of Companies, Inc. (The)
New York, NY, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) senior management will present at the 2024 Morgan Stanley Technology, Media & Telecom Conference on Tuesday, March...
With 558% Revenue Growth, Aditude Ranks No. 28 on Inc. Magazine’s List of Fastest Growing Companies: Northeast Region
February 28, 2024 10:05 ET
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Aditude
Inc. magazine today revealed that Aditude is No. 28 on its fourth annual Inc. 5000 Regionals: Northeast list with a growth rate of 558%.
TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising
February 28, 2024 08:00 ET
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TransUnion
CHICAGO, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Today, TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience®, and Samooha, by Snowflake, a native data clean...
fullthrottle.ai Named to Inc. Magazine’s List of the Northeast Region’s Fastest-Growing Private Companies
February 27, 2024 09:23 ET
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FullThrottle Technologies, LLC
FullThrottle Technologies, LLC is named No. 147 on the fourth annual Inc. 5000 Regionals: Northeast list.