Foresight Research: Automotive Public Relations is the most effective communication for influencing the new vehicle buying decision ROCHESTER, Mich., Nov. 08, 2023 (GLOBE NEWSWIRE) -- Articles or news stories in print or electronic media are the most effective communication influencing buyers – higher than digital and TV – and...

Foresight Research: Shoppers returned to auto shows post-Covid ROCHESTER, Mich., Aug. 25, 2022 (GLOBE NEWSWIRE) -- Two years after Covid-19 brought an abrupt halt to large public gatherings across the country, millions of America’s car shoppers returned to...

Foresight Research: New vehicle buyers spend almost $20billion dollars on accessories in first two years of ownership, but dealers leave some on the table ROCHESTER, Mich., Aug. 25, 2022 (GLOBE NEWSWIRE) -- Nearly half of all new retail vehicles sold in the US will be accessorized within two years of delivery, yielding a nearly $20 billion dollar...