Elevent 2024 Sponsorship Performance Survey Confirms Strong Correlation Between Brand Sports Sponsorship and Purchase Intent A survey of more than 5,000 US adults examines the impact of sports sponsorship on consumer perspectives: what brand sponsors need to know.

General Mills Canada renforce son engagement envers le milieu sportif en devenant supporteur officiel du Comité paralympique canadien TORONTO, 03 avr. 2024 (GLOBE NEWSWIRE) --  Alors que les Jeux olympiques et paralympiques d’été de Paris approchent à grands pas, General Mills Canada est fière d’amplifier son soutien envers les...

General Mills Canada elevates its support for sport in Canada with new Canadian Paralympic Committee sponsorship TORONTO, April 03, 2024 (GLOBE NEWSWIRE) --  With this summer’s Olympic and Paralympic Games in Paris quickly approaching, General Mills Canada is proud to expand its support for Canadian athletes...

Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars SAN FRANCISCO, May 19, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced a new strategic partnership with Kinetiq, a leading TV intelligence...