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The 4th annual Heptagons held at Optimove Connect 2025 recognize outstanding CRM marketing campaigns, teams, and individuals driving Positionless Marketing
Optimove’s 4th Annual Heptagon Award Winners for CRM Marketing Excellence Announced Including New Category: Positionless Marketer of the Year
March 20, 2025 05:03 ET | Optimove
London, March 20, 2025 (GLOBE NEWSWIRE) -- Optimove, the leader in Positionless Marketing, today announced the winners of its 4th annual Heptagon Awards for CRM Marketing Excellence, held at...
Optimove Acquires Gamification Solution Provider Adact
Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities
March 03, 2025 08:59 ET | Optimove
NEW YORK, NY, March 03, 2025 (GLOBE NEWSWIRE) -- Optimove, the global leader in Positionless Marketing, announced today the acquisition of Adact, a breakthrough provider of gamification marketing...
Lewis Pugh to Deliver Closing Keynote Address at Optimove’s 2025 Connect Conference
Lewis Pugh, Renowned Endurance Swimmer and UN Patron of the Oceans, to Deliver Closing Keynote Address at Optimove’s 2025 Connect Conference
February 06, 2025 07:30 ET | Optimove
LONDON, Feb. 06, 2025 (GLOBE NEWSWIRE) -- Lewis Pugh, the world-renowned endurance swimmer and advocate for ocean protection, will deliver the closing keynote address at Optimove’s 2025 Premier User...
Image 1: 70% of respondents have recently unsubscribed from at least 3 brands due to too many messages
Optimove Unveils The 2025 Consumer Marketing Fatigue Report: Insights to Combat Overwhelming Messaging and Build Customer Loyalty
February 05, 2025 07:14 ET | Optimove
NEW YORK, NY, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, today announced the release of its 2025 Optimove Insights Consumer Marketing Fatigue Report....
Optimove Announces Optimove Ignite+ to Accelerate Growth for Emerging Operators
Optimove Announces Optimove Ignite+: A New Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators
January 21, 2025 05:43 ET | Optimove
Barcelona, Spain, Jan. 21, 2025 (GLOBE NEWSWIRE) -- As emerging iGaming and sports betting operators have often struggled to scale and compete effectively, Optimove announced today the launch of...
The collaboration empowers Optimove clients to harness the power of Viber for more personalized, engaging, and impactful customer interactions
Optimove Launches Viber as a Marketing Channel Through MMDSmart Partnership
January 06, 2025 08:00 ET | Optimove
NEW YORK, Jan. 06, 2025 (GLOBE NEWSWIRE) -- MMDSmart, a leader in business messaging, CPaaS, and call center solutions, today announced a partnership with Optimove, the first Customer-Led Marketing...
Retailers using Optimove’s platform more than doubled their customer outreach
Retailers Using Optimove Achieve 300%+ Increases in Total Customers, Sales, and Order Growth on Black Friday/Cyber Monday
December 17, 2024 11:37 ET | Optimove
NEW YORK, NY, Dec. 17, 2024 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing platform, today announced key results for retailers leveraging its platform during Black Friday and Cyber...
Nikolas Badminton is a leading Chief Futurist, consultant, and advisor to top executives and government leaders (photo: Nikolas Badminton)
Nik Badminton, Renowned Futurist Speaker and Award-Winning Author, to Deliver Keynote Address at Optimove's 2025 Connect Conference
November 19, 2024 07:59 ET | Optimove
LONDON, Nov. 19, 2024 (GLOBE NEWSWIRE) -- Renowned futurist speaker and award-winning author Nikolas Badminton is set to deliver the keynote address at Optimove's 2025 Premier user Conference,...
Black Friday and Cyber Monday 2023 significantly boosted customer acquisition and sales
Optimove Insights Report: Black Friday Boosts Customer Acquisition Over ‘Non-Holiday’ Time Period by 370%, Cyber Monday by 240%
November 18, 2024 07:48 ET | Optimove
NEW YORK, Nov. 18, 2024 (GLOBE NEWSWIRE) -- Optimove Insights has released its proprietary report analyzing over two million e-commerce transactions from the 2023 holiday shopping period, revealing...
Respondents were asked, “In thinking about marketing messages you are receiving now, which type are the most irritating?” 
Optimove Insights Report Finds US Consumers More Irritated by Brand Offers Than Political Messages, Urging Brands to Improve Personalization
November 07, 2024 13:29 ET | Optimove
NEW YORK, NY, Nov. 07, 2024 (GLOBE NEWSWIRE) -- A recent Optimove Insights survey of 329 U.S. consumers reveals that brand marketing messages are more irritating than political ones, with 58% of...