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PubMatic Extends Fraud-Free Program to CTV
May 04, 2021 10:00 ET | PubMatic, Inc.
REDWOOD CITY, Calif., May 04, 2021 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for...
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83% of Consumers Likely to Maintain or Increase Spend in the Year Ahead, According to New Research from Tremor Video
May 03, 2021 09:03 ET | Tremor Video
NEW YORK, May 03, 2021 (GLOBE NEWSWIRE) -- Tremor Video, a leading programmatic video platform, and leading ad platform Unruly today announced the findings from their 2021 Consumer Insights Report...
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NEW ID Selects Ad Platform Unruly as Preferred SSP for Global Monetization
April 22, 2021 09:00 ET | Unruly
NEW YORK and LONDON and SINGAPORE, April 22, 2021 (GLOBE NEWSWIRE) -- Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, today announced a global partnership with...
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Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions
April 14, 2021 11:49 ET | Centro
WASHINGTON, April 14, 2021 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased...
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New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV
April 14, 2021 09:03 ET | Tremor Video
NEW YORK, April 14, 2021 (GLOBE NEWSWIRE) -- Tremor Video, a leading programmatic video platform, and leading ad platform Unruly, in partnership with MTM Global, today announced the findings from a...
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IRIS.TV Announces $18 Million Series B Funding Round Led by Intel Capital
April 07, 2021 08:00 ET | IRIS.TV
LOS ANGELES, April 07, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel...
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67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV
March 25, 2021 09:03 ET | Unruly Group LTD
LONDON, March 25, 2021 (GLOBE NEWSWIRE) -- More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to...
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Tremor Video Set to Launch TV Intelligence Solution
March 23, 2021 09:03 ET | Tremor Video
NEW YORK, March 23, 2021 (GLOBE NEWSWIRE) -- Tremor Video, the leading programmatic video platform, today announced the upcoming launch of its data-driven TV Intelligence offering. Building upon...
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Tremor Video Expands Full-Service Digital Creative Studio for Brands and Agencies
March 02, 2021 09:03 ET | Tremor Video
NEW YORK, March 02, 2021 (GLOBE NEWSWIRE) -- Tremor International (AIM: TRMR), a global leader in advertising technologies, today announced its expanded creative studio, Tr.ly (pronounced Truly)....
IRIS.TV Announces MediaMath as the First DSP to Utilize the IRIS_ID for Pre-bid Contextual Targeting on CTV and OLV
January 13, 2021 10:00 ET | IRIS.TV
NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform today announced that MediaMath is the first DSP to utilize the IRIS_ID to unlock video-level contextual and...