European Pharma Companies 27% Less Likely to Involve Market Access Groups in Payer Relationship-Building Compared to US Pharmas
January 12, 2017 07:38 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - January 12, 2017) - Life science companies are evolving to keep up with the ever-changing market access landscape. Part of this transition involves market...
75% of Pharma Company Teams Favor Large Unaccredited Medical Events
January 10, 2017 07:48 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - January 10, 2017) - Three-fourths of small pharmaceutical companies favor large medical education events more than small or mid-sized events, according to...
63% of Brand Teams are Involved in Patient Adherence Activities
December 29, 2016 08:17 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - December 29, 2016) - A new study found that pharmaceutical brand teams were the most involved groups in patient adherence activities across a cross-section...
Pharmaceutical Pricing Remains in Focus for 2017
December 28, 2016 08:17 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - December 28, 2016) - A new survey of life science market access teams found that 87% of biotech groups are in charge of product pricing. The study found...
Poor Medical Education Performance Likely Due to Misaligned Pharma Structures
December 27, 2016 08:17 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - December 27, 2016) - New analysis of more than a dozen life sciences medical education teams partially attributes poor performance to strategic misalignment...
Pharma Industry Shifts Requirements for Patient Adherence Vendors
December 20, 2016 08:17 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - December 20, 2016) - A new study of two dozen companies found that half of surveyed pharmaceutical firms continue to rely heavily on patient adherence...
72% of Pharma Trial Master File (TMF) Groups have a Quality Control Standard Operating Procedure in Place
December 15, 2016 20:08 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - December 15, 2016) - Standard operating procedures are essential to successful quality control systems within trial master file(TMF) groups, explaining why...
Digital Marketing and Direct-to-Consumer Advertising is a Growing Component in the Pharma Industry
December 08, 2016 07:53 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - December 08, 2016) - Contrary to initial misgivings about digital and social channels, they have become an increasingly popular part of healthcare...
Acquisitions are In-Vogue for Largest Medical Device Manufacturers
December 07, 2016 09:09 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - December 07, 2016) - Research into medical device acquisitions reveals the industry's M&A approach regarding new product development. The research,...
Centralized Adaptive Trial Design Teams Promote Cross-Geography Communication
December 07, 2016 08:36 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - December 07, 2016) - A recent study released by Cutting Edge Information found that most surveyed clinical trial teams -- either global or at the country...