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Marketers Given Marginal Grades for ABM-Driven Revenue Growth
January 23, 2024 08:00 ET | CMO Council
CMO Council Releases Year-End Scorecard of B2B Marketing EffectivenessIn Finding, Winning and Growing Big Customer Accounts
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ChannelMix Revolutionizes Media Mix Modeling with Launch of AI-Powered Marketing Impact Modeling™ to Optimize and Predict Marketing Performance & Return on Investment
November 16, 2023 09:00 ET | ChannelMix
ChannelMix launches Marketing Impact Modeling™—revolutionizing media mix modeling with AI, real-time optimization for a third-party cookiesless future.
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M&C Saatchi Performance Promotes Kabeer Chaudhary to Global CEO
June 27, 2023 09:00 ET | M&C Saatchi Performance
NEW YORK, June 27, 2023 (GLOBE NEWSWIRE) -- M&C Saatchi Performance, global performance marketing agency, announces the promotion of Kabeer Chaudhary, currently the Managing Director for APAC,...
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GrowTal Announces Launch of Shopify Dropship Store Launch through Strategic Partnership with MerchMixer
April 04, 2023 09:00 ET | GrowTal
LOS ANGELES, April 04, 2023 (GLOBE NEWSWIRE) -- GrowTal, the marketplace for hiring top-level marketing professionals most quickly and efficiently, today announces a new offering called the GrowTal...
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TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries
March 16, 2023 08:00 ET | TransUnion
CHICAGO, March 16, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today the expansion of its TruAudience™ marketing solutions line of business which provides marketers, media companies,...
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Purchases and Discovery Among Top Drivers According to Newly Released M&C Saatchi Performance TikTok Report “What TikTok Users Want: The Essential Guide for Performance Marketers”
January 26, 2023 09:00 ET | M&C Saatchi Performance
NEW YORK, Jan. 26, 2023 (GLOBE NEWSWIRE) -- M&C Saatchi Performance, a leading global performance marketing agency connecting brands to today’s connected consumers, unveiled findings from its...
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Only 1 in 7 Marketers Have Digital Infrastructure to Deliver Mature Hybrid CX
December 08, 2022 08:00 ET | CMO Council
SAN JOSE, Calif., Dec. 08, 2022 (GLOBE NEWSWIRE) -- It’s no secret that the last few years have upended the way customers want to interact with companies. SAS’ Experience 2030 report released during...
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Upwave Announces New Brand Effects Analytics Module to Help Brands See the Long-Term Lasting Impact of Brand Advertising Investment
May 04, 2022 09:00 ET | Upwave
SAN FRANCISCO, May 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module. As a new module to the Upwave brand...
BLOCKBOARD presents The UpNEXT
BLOCKBOARD Presents: The UpNEXT; May 5th, 2022, 4 p.m. at the Friars Club
May 02, 2022 17:00 ET | BLOCKBOARD
NEW YORK, May 02, 2022 (GLOBE NEWSWIRE) -- BLOCKBOARD, the company that brings confidence, efficiency and transparency to marketers in the CTV/OTT space, presents The UpNEXT. This event will take...
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Rethinking Marketing: 2022 Finds Pandemic Increased Workload, Reduced Departmental Resources
April 26, 2022 15:52 ET | YourMarketer LLC
New York, New York, United States, April 26, 2022 (GLOBE NEWSWIRE) -- Survey results found 52% of marketers felt the pandemic left the department with more work and less resources. SJT Marketing...