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TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar to Improve Marketing Effectiveness Across Industries
March 16, 2023 08:00 ET | TransUnion
CHICAGO, March 16, 2023 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today the expansion of its TruAudience™ marketing solutions line of business which provides marketers, media companies,...
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Purchases and Discovery Among Top Drivers According to Newly Released M&C Saatchi Performance TikTok Report “What TikTok Users Want: The Essential Guide for Performance Marketers”
January 26, 2023 09:00 ET | M&C Saatchi Performance
NEW YORK, Jan. 26, 2023 (GLOBE NEWSWIRE) -- M&C Saatchi Performance, a leading global performance marketing agency connecting brands to today’s connected consumers, unveiled findings from its...
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Only 1 in 7 Marketers Have Digital Infrastructure to Deliver Mature Hybrid CX
December 08, 2022 08:00 ET | CMO Council
SAN JOSE, Calif., Dec. 08, 2022 (GLOBE NEWSWIRE) -- It’s no secret that the last few years have upended the way customers want to interact with companies. SAS’ Experience 2030 report released during...
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Upwave Announces New Brand Effects Analytics Module to Help Brands See the Long-Term Lasting Impact of Brand Advertising Investment
May 04, 2022 09:00 ET | Upwave
SAN FRANCISCO, May 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module. As a new module to the Upwave brand...
BLOCKBOARD presents The UpNEXT
BLOCKBOARD Presents: The UpNEXT; May 5th, 2022, 4 p.m. at the Friars Club
May 02, 2022 17:00 ET | BLOCKBOARD
NEW YORK, May 02, 2022 (GLOBE NEWSWIRE) -- BLOCKBOARD, the company that brings confidence, efficiency and transparency to marketers in the CTV/OTT space, presents The UpNEXT. This event will take...
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Rethinking Marketing: 2022 Finds Pandemic Increased Workload, Reduced Departmental Resources
April 26, 2022 15:52 ET | YourMarketer LLC
New York, New York, United States, April 26, 2022 (GLOBE NEWSWIRE) -- Survey results found 52% of marketers felt the pandemic left the department with more work and less resources. SJT Marketing...
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Upwave Announces New Addition of Social Measurement via Privacy-Friendly Micro Cohorts
April 04, 2022 09:00 ET | Upwave
SAN FRANCISCO, April 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new ability to help brands measure the impact of brand advertising...
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Upwave and the Ad Council Collaborate to Measure Impact of Campaigns
March 23, 2022 09:00 ET | Upwave
SAN FRANCISCO, March 23, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad...
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Upwave Launches Customer Forecast Industry-First Metric to Empower Marketers With the Most Comprehensive Data for Driving Future Customer Growth
January 18, 2022 09:00 ET | Upwave
SAN FRANCISCO, Jan. 18, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading brand analytics platform for marketers, today announced the launch of its new platform feature Customer Forecast, designed to...
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Greater Flexibility & Improved Mental Wellbeing Top Drivers Behind Great Resignation Trend According to First Annual GrowTal "The State of Freelancing" Report
October 20, 2021 09:00 ET | GrowTal
LOS ANGELES, Oct. 20, 2021 (GLOBE NEWSWIRE) -- The “Great Resignation” trend, the movement where employees are voluntarily leaving their jobs in response to the COVID-19 pandemic, is being driven in...