New 'GenExit' Cultural Insights Report Turns Gen Z on Its Head
December 05, 2017 09:00 ET | Box 1824
NEW YORK, NY--(Marketwired - December 05, 2017) - Box 1824, the cultural research group that identified the globally adopted fashion term 'normcore,' has turned the notion of Gen Z and...
Marketers: Single Cu
Marketers: Single Customer View is a Myth
November 15, 2016 08:10 ET | BlueVenn
BOSTON, Nov. 15, 2016 (GLOBE NEWSWIRE) -- Two thirds of marketers don’t believe they can accurately calculate the value of their customers, according to research from international marketing company...
Marketing for Life S
Marketing for Life Scientists: Marketing Best Practices Revealed in Insight Pharma Reports Study
September 22, 2016 14:00 ET | Insight Pharma Reports
NEEDHAM, MA--(Marketwired - September 22, 2016) - Insight Pharma Reports, a division of Healthtech Publishing, releases the second edition of the "Marketing for Life Scientists: Best Practices Guide...
Sizmek and Fuisz Vid
Sizmek and Fuisz Video Partner to Enable Seamless Shoppable Video Ad Serving and Reporting
August 24, 2016 11:42 ET | Sizmek Inc.
AUSTIN, Texas, Aug. 24, 2016 (GLOBE NEWSWIRE) -- Sizmek (NASDAQ:SZMK), the open ad management company for multiscreen campaigns, today announced a partnership with interactive video solutions...
Sizmek Releases Next
Sizmek Releases Next Generation Open Ad Management Platform, MDX-NXT
April 04, 2016 11:15 ET | Sizmek Inc.
AUSTIN, Texas, April 04, 2016 (GLOBE NEWSWIRE) -- Sizmek (NASDAQ:SZMK), the open ad management company for multiscreen campaigns, today announced the launch of MDX®-NXT, a next generation open ad...
Subscription Insider
Subscription Insider publishes report on new FTC native ad guidelines
January 20, 2016 08:37 ET | Subscription Insider
BOSTON, Jan. 20, 2016 (GLOBE NEWSWIRE) -- Online media business Subscription Insider published a new report, “New FTC Native Advertising Guidelines: What Publishers & Marketers Need to Know.”...
Hightail launches new creative collaboration service
May 20, 2015 07:40 ET | Hightail (YouSendIt)
CAMPBELL, Calif., May 20, 2015 (GLOBE NEWSWIRE) -- Leading file sharing provider Hightail today announced the launch of Hightail Spaces, a new service that solves common creative collaboration...
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Taplytics Streamlines Native Mobile A/B Testing for iOS Apps
March 04, 2014 10:01 ET | Taplytics
PALO ALTO, CA--(Marketwired - Mar 4, 2014) - Taplytics, the company behind the native mobile A/B testing solution, today releases the latest version of its platform. Designed to provide instant app...
Yesmail logo
Study: Almost Half of Brand Emails Opened on Mobile Devices
August 19, 2013 09:37 ET | Yesmail
PORTLAND, Ore., Aug. 19, 2013 (GLOBE NEWSWIRE) -- A new benchmark report from email marketing services provider Yesmail Interactive, an Infogroup company, finds that consumers open almost half of all...
Yesmail Interactive logo
Yesmail and Gleanster Study: 80 Percent of Brands Don't Know Their Customers
August 05, 2013 02:43 ET | Yesmail
CHICAGO, Aug. 5, 2013 (GLOBE NEWSWIRE) -- A new study released today by Yesmail Interactive, in conjunction with Gleanster, a leading analyst firm, finds that 80 percent of consumer-facing companies...