UPDATE -- Upwave Welcomes Peter Daboll to its Advisory Program
November 13, 2024 11:16 ET
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Upwave
Upwave appoints Peter Daboll, a 25-year ad measurement veteran, to its Advisory Program, marking progress in its mission to redefine brand measurement.
Upwave Announces Addition of Dan Robbins to its Advisory Program
October 30, 2024 09:00 ET
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Upwave
Upwave, a top brand analytics platform, appoints Dan Robbins, ex-VP of Roku, to its Advisory Program, boosting growth in brand measurement.
Advertiser Perceptions Research Shows US Advertisers See an Average 33% Increase in ROI with Data Standards
October 09, 2024 09:00 ET
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Claravine
NEW YORK, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries, conducted...
Pacvue Debuts New Incrementality Console to Help Advertisers Grow Incremental Revenue with Accurate and Actionable Insights
September 17, 2024 09:01 ET
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Pacvue
LOS ANGELES, Sept. 17, 2024 (GLOBE NEWSWIRE) -- Pacvue, the leading commerce acceleration platform that integrates retail media, commerce operations, actionable insights and advanced measurement,...
DMi Partners Unveils Lumina by DMi: A Revolutionary Platform for Enhanced Affiliate Campaign Measurement
September 09, 2024 13:14 ET
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DMi Partners
PHILADELPHIA, Sept. 09, 2024 (GLOBE NEWSWIRE) -- DMi Partners, the award-winning full-service performance marketing agency specializing in affiliate, email, paid search, and SEO, is excited to...
[Latest] US Fitness Tracker Market Size/Share Worth USD 35.8 Billion by 2033 at a 15.3% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth, Growth Rate, Value)
July 25, 2024 03:30 ET
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Custom Market Insights
Austin, TX, USA, July 25, 2024 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled “US Fitness Tracker Market Size, Trends and Insights By Type (Smart Watches,...
The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement
June 20, 2024 09:00 ET
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Advertising Research Foundation
NEW YORK, June 20, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (ARF) today renewed its call for a migration from the traditional basis of measurement, “TV Households,” to the more...
Upwave teams up with AWS to enable Customers and Partners with AWS Clean Rooms
June 13, 2024 09:00 ET
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Upwave
SAN FRANCISCO, June 13, 2024 (GLOBE NEWSWIRE) -- Upwave, a leading analytics platform for brand advertising, today announced that the company is expanding its decade-long relationship with Amazon...
AMEC Announces New Chair
June 05, 2024 10:34 ET
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The International Association For The Measurement And Evaluation Of Communication (AMEC)
AMEC, the world’s largest media intelligence and insights professional body announced Raina Lazarova, Co-Founder of Ruepoint as new Chair
The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two Report
May 16, 2024 12:20 ET
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Advertising Research Foundation
ARF released findings comparing 12 attention measurement companies at ATTENTION 2024 in New York.