TVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer
November 16, 2021 09:00 ET | TVDataNow
SAN FRANCISCO, Nov. 16, 2021 (GLOBE NEWSWIRE) -- TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced today Amit Saraf has joined the company as its new Chief...
Doceree logo FINAL.jpg
Doceree Launches Unprecedented Measurement Solution to Boost Data Transparency for Life Sciences Brands
September 29, 2021 09:00 ET | Doceree
PARSIPPANY, N.J., Sept. 29, 2021 (GLOBE NEWSWIRE) -- Doceree Inc., the first global network of HCP-only platforms for programmatic messaging, announced today the launch of Doceree Perform™, a...
New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI
June 16, 2021 09:00 ET | DISQO
GLENDALE, Calif., June 16, 2021 (GLOBE NEWSWIRE) -- Audience insights platform DISQO today released new research revealing the critical risks marketers face in understanding advertising performance...
Hearst Television Statement on Impressions-based Currency for Local Broadcast TV
June 08, 2021 09:48 ET | Hearst
NEW YORK, June 08, 2021 (GLOBE NEWSWIRE) -- Eric Meyrowitz, Senior Vice President, Sales, Hearst Television, released the following statement regarding the adoption of impressions-based selling and...
Katz Television Group Supports Impressions-Based Currency for Local Broadcast TV
June 03, 2021 10:51 ET | Katz Television Group
NEW YORK, June 03, 2021 (GLOBE NEWSWIRE) -- Katz Television Group, the nation’s leading television advertising sales organization representing more than 800 TV stations across a majority of the 210...
tvb logo.jpg
ABC Owned Television Stations Statement on Impressions-based Currency for Local Broadcast TV
June 01, 2021 09:46 ET | TVB Local Media Marketing Solutions
NEW YORK, June 01, 2021 (GLOBE NEWSWIRE) -- Debra OConnell, President, Networks – Disney Media & Entertainment Distribution, The Walt Disney Company, released the following statement regarding...
tvb logo.jpg
TVB Statement on the Benefits of Live + 1 Ratings for Local Broadcast TV
March 23, 2021 14:17 ET | TVB Local Media Marketing Solutions
NEW YORK, March 23, 2021 (GLOBE NEWSWIRE) -- Steve Lanzano, president and CEO, TVB, released the following statement regarding the use of Live + 1 Day currency: “Live + 1 Day is now the best...
Lapses in Measuring Learning’s Impact is Sabotaging America's Corporations.
October 22, 2020 09:00 ET | Brandon Hall Group
Boca Raton, FL, Oct. 22, 2020 (GLOBE NEWSWIRE) -- Companies are not very good at measuring learning that is not formal in nature, and rely far too heavily on basic metrics such as completion...
tvb logo.jpg
Broadcast’s Showing of Black Panther Delivered Over 8X the Household Audience of Cable
September 11, 2020 14:13 ET | TVB Local Media Marketing Solutions
TVB’s latest viewing analysis shows that local TV provided larger viewing audiences for the special airing of Black Panther compared to cable TV NEW YORK, Sept. 11, 2020 (GLOBE NEWSWIRE) -- TVB...
Rugged New GAGE-CHEK from HEIDENHAIN Now Available for Today’s Basic Metrology Applications
Schaumburg, IL, May 19, 2020 (GLOBE NEWSWIRE) -- With its rugged industrial design, HEIDENHAIN’s new shop-floor hardened GAGE-CHEK 2000 evaluation electronics box is now available. Offered as a...