Lemma and Taiv Announce Strategic Partnership to Redefine CTV and Venue-Based Media Advertising
October 08, 2024 09:00 ET
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Lemma
Lemma and Taiv partner to revolutionize venue-based and CTV ads, combining programmatic expertise with AI-powered video tech for bars and restaurants.
Basis Technologies’ AI Drives 5x Advertising Performance Increase for Agencies
October 02, 2024 08:55 ET
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Basis Technologies
CHICAGO, Oct. 02, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic buying and advertising automation solutions, today announced artificial...
Lemma Rolls Out Omnichannel Header Bidding Solution Lemma Infibid, Offering Publishers Limitless Monetization Opportunities
October 01, 2024 09:00 ET
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Lemma
Lemma launches Infibid, a header bidding solution that boosts publisher monetization by unifying cross-channel demand in real-time auctions.
A New Era in Publisher Monetization: Aditude Acquires Category Leader Hashtag Labs
September 04, 2024 08:00 ET
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Aditude
Aditude acquires Hashtag Labs, merging advanced SaaS solutions with enterprise UI tools to empower publishers with greater control and revenue growth.
Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement
August 21, 2024 08:59 ET
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Basis Technologies
CHICAGO, Aug. 21, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of...
Online Ad Spending Strategic Business Report 2024: Data Privacy Laws are Shaping the Landscape, Prompting Marketers to Adopt More Transparent and Compliant Ad Practices
August 20, 2024 05:33 ET
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Research and Markets
Dublin, Aug. 20, 2024 (GLOBE NEWSWIRE) -- The "Online Ad Spending - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global market for Online Ad Spending...
Basis Technologies Integrates with Ad Fontes Media and Cuebiq Group, LLC to Fortify Top Programmatic Advertising Status
August 13, 2024 08:50 ET
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Basis Technologies
CHICAGO, Aug. 13, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced the addition of...
TV Advertising Industry Report 2024 - The Rise of Programmatic Ad Buying
August 07, 2024 06:06 ET
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Research and Markets
Dublin, Aug. 07, 2024 (GLOBE NEWSWIRE) -- The "TV Advertising - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global market for TV Advertising was valued...
Black Friday and Cyber Monday are Not Critical for Majority of U.S. Holiday Shoppers
July 11, 2024 08:49 ET
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Basis Technologies
65% Will Shop Early and 62% Want to Finish Shopping as Fast as Possible; Basis Technologies and GWI Forecasts Holiday Shopping Trends CHICAGO, July 11, 2024 (GLOBE NEWSWIRE) -- Basis...
Basis Technologies Improves Planning Capabilities for Advertisers Through AI-Powered Media Automation Platform
June 26, 2024 08:55 ET
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Basis Technologies
CHICAGO, June 26, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced enhancements to its...