Latest News and Press Releases

SALT LAKE CITY, UT--(Marketwire - Sep 14, 2011) - TCBY, The Country's Best Yogurt and frozen yogurt innovator, was honored to accept the Prepared Foods Excellence in Innovation Award for its...

SALT LAKE CITY, UT--(Marketwire - Aug 23, 2011) - Thirty years ago, Frank and Georgia Hickingbotham founded TCBY, The Country's Best Yogurt, the company credited with pioneering the fro-yo...

SALT LAKE CITY, UT--(Marketwire - Jul 19, 2011) - On Sunday, consumers across the country celebrated National Ice Cream Day, a holiday implemented by President Reagan in 1984. Back then, frozen...

SALT LAKE CITY, UT--(Marketwire - Jun 21, 2011) - Thirty years ago, TCBY, the Country's Best Yogurt, left an indelible impression on consumers with the introduction of America's healthy pastime --...

SALT LAKE CITY, UT--(Marketwire - Jun 10, 2011) - Does he throw the perfect curve ball? Build the biggest fort? Catch monster fish? Grill the best burger in town? If you answered yes to any of these...

SALT LAKE CITY, UT--(Marketwire - May 17, 2011) - In 2010, TCBY, the Country's Best Yogurt and frozen yogurt innovator, introduced a new self-serve store model and new brand identity to rave reviews...

SALT LAKE CITY, UT--(Marketwire - May 3, 2011) - Dieting, eating right, going organic, exercising... all continue to weigh heavy on the American way of life, coupled with the ongoing guilt associated...

SALT LAKE CITY, UT--(Marketwire - Apr 26, 2011) - This Mother's Day, the kids are alleviating some of the pressure dads face, especially in a recovering economy, by breaking open piggy banks and...

SALT LAKE CITY, UT--(Marketwire - Apr 11, 2011) - In 1981, TCBY founders Frank and Georgia Hickingbotham believed that an innovative, healthy new frozen yogurt product would succeed in a market full...

SALT LAKE CITY, UT--(Marketwire - February 11, 2011) - TCBY, credited with pioneering the frozen yogurt category 30 years ago, was so moved and entertained by six-year-old Max Page in his role as...