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FAQ on the US TV and CTV Currency Landscape: The Lowdown on the Measurement Mess
July 10, 2024 06:50 ET | Research and Markets
Dublin, July 10, 2024 (GLOBE NEWSWIRE) -- The "FAQ on the TV and CTV Currency Landscape: The Lowdown on the Measurement Mess" report has been added to ResearchAndMarkets.com's offering. This...
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Tatari makes significant updates and improvements to its TV ad measurement
March 21, 2024 09:00 ET | Tatari Inc.
SAN FRANCISCO, March 21, 2024 (GLOBE NEWSWIRE) -- Tatari, a leading platform for buying and measuring advertising across convergent TV, today announced major improvements to its TV-specific...
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Digital Ad Spending Market Report Reflects Acceleration in Mobile Advertising and Advanced Tech Adoption
January 25, 2024 09:07 ET | Research and Markets
Dublin, Jan. 25, 2024 (GLOBE NEWSWIRE) -- The "Digital Ad Spending Global Market Report 2024" report has been added to ResearchAndMarkets.com's offering. The global digital ad spending market...
tvScientific and Blockgraph Announce Partnership to Enable First Party Data Activation for Direct-To-Consumer Advertisers
January 12, 2024 11:00 ET | Blockgraph
NEW YORK, Jan. 12, 2024 (GLOBE NEWSWIRE) -- tvScientific, the performance advertising platform for connected TV (CTV), and Blockgraph, a privacy-focused data collaboration platform, announced today...
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Business Insider Names Tatari a 2023 Hottest Adtech Company
December 14, 2023 11:37 ET | Tatari Inc.
Tatari was named one of the top 16 Hottest Adtech Companies of 2023 by by Business Insider.
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TheViewPoint Integrates with FreeWheel, Helping Streaming Publishers Process Direct IOs With the Speed and Automation of Programmatic
November 28, 2023 09:00 ET | TheViewPoint Media, Inc.
TheViewPoint (TVP), a connected television monetization platform, today announced a newly expanded partnership with FreeWheel, a global technology platform
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Tatari Spins Off a New Company, Vault, Focused on Privacy-Compliant Tech for CTV With Data Clean Room as First Product
June 12, 2023 10:20 ET | Tatari Inc.
SAN FRANCISCO, June 12, 2023 (GLOBE NEWSWIRE) -- Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, today announced the launch of Vault, a new...
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EDO Performance Report Determines GMC, Nissan and Polestar Most Effective TV Advertisers ahead of New York International Auto Show
April 04, 2023 09:01 ET | EDO, Inc.
NEW YORK, April 04, 2023 (GLOBE NEWSWIRE) -- EDO, the TV outcomes company, today honored advertising from GMC, Nissan and Polestar at the second annual EDO TV Outcomes Awards presented at the New...
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Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance
March 15, 2023 09:03 ET | EDO, Inc.
NEW YORK, March 15, 2023 (GLOBE NEWSWIRE) -- Hallmark Media and EDO, the TV outcomes company, today announced a measurement partnership focused on Hallmark Channel and Hallmark Movies &...
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Global Connected TV Market Report 2023 - The TV Streaming Accelerator
March 13, 2023 06:23 ET | Research and Markets
Dublin, March 13, 2023 (GLOBE NEWSWIRE) -- The "Connected TV - The TV Streaming Accelerator" report has been added to ResearchAndMarkets.com's offering. This report examines the market for...