IRWINDALE, Calif., Oct. 6, 1998 (PRIMEZONE) -- Amerigon Incorporated, (Nasdaq: ARGNA), today announced that as a part of its strategy to increase awareness in the investment, media and automotive communities, the Company has retained nationally recognized Sitrick And Company to provide strategic communications.
Amerigon Chairman and CEO Lon E. Bell said, "We believe that Amerigon has a very positive story to communicate and realize that we don't have the internal resources to effectively deliver our message. The ultimate objective of this ramped-up communications effort is to help build long term value for our shareholders and to increase the Company's visibility in the market place."
Amerigon, an emerging player in the global automotive industry, develops and markets proprietary high-technology products for the automotive OEM. In addition to the Climate Control Seat(tm)(CCS(tm)) system Amerigon's products include its Ameriguard(tm) Radar System to extend the driver's field of view in such vehicle applications as enhanced parking aids, back-up warning systems, and side object detection.