Santa Monica, Calif. Feb. 11, 1999 (PRIMEZONE) - MicroCap Financial Services.com, Inc., (OTC: MFSI), announced it has retained Interactive Marketing, Inc., (IMI) to assist the company in creating a comprehensive integrated marketing strategy. Under the arrangement, IMI will help develop new strategic relationships and E-commerce opportunities including packaging the Company's products and services for revenue generating distribution.
This intensified strategic marketing focus follows MFSI's recent announcement of an exclusive distribution arrangement in the United Kingdom with Freeserve Limited, the UK's largest and fastest growing Internet Service Provider (ISP), a subsidiary of Dixon's Group plc, which has generated over one million accounts in only four months. MFSI will be the exclusive provider of investor information and services within the financial channel of Freeserve through a co-branded Internet channel to be known as UK-iNvest.com.
"Interactive Marketing's proven track record and experience maximizing revenue and market share for interactive media and technology companies such as Yahoo! INC (Nasdaq: YHOO), gives us a tremendous advantage in our expansion plans," said Stanley Hollander, President and Co-CEO. "We believe we have a substantial platform to leverage. Our success to date includes a U.S. website ranked by Barron's as one of the top 10 web-sites for investors in their October 26th article and an exclusive relationship with the U.K.'s largest and fastest growing ISP. Further, we hope to enter additional strategic alliances not only in the U.S., but in Europe and Asia."
According to Andrew Batkin, CEO of Interactive Marketing, Inc. "MFSI's agreement with Freeserve presents substantial revenue generating potential as the gateway for E-brokers looking to access the largest and fastest growing ISP in the UK, we anticipate the same explosion in electronic brokerage in the UK as we have seen in the U.S. In addition to electronic brokerage, we believe that there are significant advertising and E-commerce based revenue generating opportunities both domestically and abroad. We are confident that our extensive Internet media contacts and experience will help MFSI to take maximum advantage of all of these opportunities".
Interactive Marketing, Inc., founded in 1992, is a leading interactive marketing consulting company and has guided many well known media and technology companies in maximizing their revenue and market share. IMI represented YAHOO! during its first two years of operation, and created Yahoo's initial advertising and promotional strategies. Most recently, IMI created the blueprint for Lyco's (NYSE: LCOS) recently announced "Lycos Network" strategy. IMI consults with a number of other web properties and interactive technology companies for whom it creates marketing, promotional and E-commerce strategies as well as providing business planning and business development services. IMI's principals, Andrew Batkin and Alan H. Gerson, will be personally involved in managing this account. IMI, through its wholly-owned subsidiary, DIGITRENDS, LLC publishes DIGITRENDS, a Quarterly Interactive Marketing Journal, DIGITRENDS DAILY, an electronic newsletter for Interactive marketers and organizes industry conferences such as Camp Interactive, E-Biz Solutions and the upcoming VARIETY Interactive Marketing Summit.
MicroCap Financial Services.com, Inc. is an international multimedia provider of online financial news and information services to the investment community. The Company's U.S. based web-site www.microcap1000.com was fully launched in early October 1998 and is designed to be the premier source for information on the MicroCap Sector, companies with market capitalizations of under $500 million. The site provides comprehensive Internet-based electronic publishing of unique content including news, analysis and investment ideas. The Company's first international site through an alliance with Freeserve will provide investor information and services within Freeserve's financial channel through UK-iNvest.com, being launched in March 1999.
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