BETHESDA, Md., August 9, 2000 (PRIMEZONE) -- Glamour magazine is asking its readers to "do good with their don'ts" by donating clothing to Goodwill Industries as part of a campaign based on the magazine's popular column "Dos and Don'ts."
On August 8, Glamour will begin a publicity campaign to launch its "Dos and Don'ts" special issue, sponsored by Revlon Inc., Sara Lee Corp. and Zales Corp. The magazine will encourage readers to donate their usable fashion "don'ts" to Goodwill Industries, including those items that just may be the wrong color, size or hem length for the donor. Readers' donations "do good" because Goodwill Industries channels more than 84 percent of its revenues into job training programs that lead to meaningful careers for people with disabilities or other barriers to employment such as welfare dependency, illiteracy, and lack of work experience.
On August 10, Glamour Publisher Bonnie Fuller will appear on NBC's Today show to unveil the issue and announce the collaboration with Goodwill Industries. Fuller will also announce that Revlon plans to auction on eBay five outfits previously worn by Revlon models, with the proceeds going to Goodwill. Today show host Katie Couric will also donate one of her "don'ts."
"We're thrilled that Glamour is able to include Goodwill in this campaign," Fuller says. "It's feels great to be able to use the reach of our magazine to remind readers that when they donate to Goodwill, they're supporting a great cause."
Other activities associated with the campaign include:
-- Goodwill donation drives in the lobbies of Conde Nast and Revlon
headquarters in New York and at the Sara Lee Hosiery
headquarters in Winston-Salem, N.C.
-- A 'donations' competition among 15 advertising agencies in New
York City, one in Boston and one in Winston-Salem to see which
can donate the most items to Goodwill. Glamour will make a
$5,000 contribution to Goodwill Industries of Greater New York
and Northern New Jersey in the name of the winning agency.
-- A donations "Dos and Don'ts" section on Goodwill's web site at
www.goodwill.org that will educate the public about the types of
items Goodwill can accept as well as those items that have been
deemed unsafe by the Consumer Product Safety Commission. The
Site shows visitors how to find the Goodwill nearest them.
"This donations campaign is a fun, creative way for Goodwill to educate Glamour readers and others about our organization's true mission -- putting people to work," says Fred Grandy, President and CEO of Goodwill Industries International. "Glamour has helped us show others that their donations really do make a difference in the lives of people who might not otherwise have a chance at building a career."
Goodwill Industries International is a network of 181 local, autonomous member organizations in the United States and Canada, and 45 international associate members in 34 countries. Each organization serves people with disabilities and other needs by providing job training and employment programs, as well as job placement opportunities and post-employment support. Through its services, the network helps people overcome barriers to employment and become independent, tax-paying members of their communities. In 1999, Goodwill Industries International served over 373,000 individuals; of these, 116,000 were welfare recipients.