NEW YORK, Feb. 28, 2001 (PRIMEZONE) -- Lowestfare.com announced today that the company is taking one-to-one Consumer Relationship Management (CRM) to the next level. At the same time, the company announced that Steve Druckman has been promoted to Vice President of CRM, and will be responsible for completing the roll-out of one of the most advanced relationship applications in the e-commerce travel space.
"Improving the consumer experience is the focus we're taking in every aspect of developing our CRM strategy. We aim to provide relevant and customized content and customer offers based on consumer preferences. We feel passionately that differentiating how we handle each person on an individual basis is critical to adding value to their travel research and purchase experience," stated Ken Swanton, Lowestfare.com CEO.
"Lowestfare.com is clearly ahead of the curve in their use of analytical capabilities for one-to-one marketing, and we are pleased to be partnering with them in their development of this leading-edge solution," said Roger Travis, Director of North American Operations, Sybase Business Intelligence Division. "Their planning and investment to improve the consumer experience has culminated in a tool that is better than any other being used on the Internet today. Selling travel is the perfect product to maximize the consumer benefits of using a data warehouse like Lowestfare.com has built."
"Lowestfare.com spent the greater portion of the last year investing in and building a data warehouse with data mining capabilities, which was rolled out early this year after significant testing and modeling," Swanton said. "We partnered with Sybase, Oracle, Microstrategy and Informatica to develop one of the most potent customer databases in the e-commerce travel space. Druckman spearheaded this effort and will continue to build capabilities to deliver a personalized shopping experience," he added.
Druckman joined Lowestfare.com one year ago as the Senior Director of Business Development, bringing with him six years of direct marketing experience. At American Express Travel Related Services Co., Druckman held increasingly responsible positions in marketing for four years. His prior experience includes two years as a senior consultant at Andersen Consulting with emphasis on marketing clients. Druckman holds a Bachelor of Science degree in computer science from Trinity College in Hartford, Conn., and an MBA in marketing and finance from the Columbia Business School in New York.
About Lowestfare.com
Lowestfare.com is the leading full-service provider of discount travel products and services to the leisure and business traveler and to U.S.-based travel agencies. Lowestfare.com sells discounted tickets and published fares on all major airlines and provides reservations for hotels, car rentals, and discounted cruise and tour packages. Lowestfare.com has operations in Las Vegas, Dallas, Seattle, Fort Lauderdale, New York, and Kansas, including two major call centers that provide live customer service to consumers 24 hours a day, seven days a week. Lowestfare.com is consistently ranked, by Media Metrix in the top five most-visited sites in the travel and tourism category. The company, owned by financier Carl Icahn, acquired Jetset Tours, an international airline ticket consolidator and tour operator, and Maupintour, a luxury escorted tour provider, in the fourth quarter of 1999. Visit http://www.lowestfare.com for additional information.
-0-
CONTACT: Lowestfare.com, New York
David Lovely
Sr. Director of Marketing and Communications
(212) 702-4398
dlovely@lowestfare.com