TORONTO, May 21, 2001 (PRIMEZONE) -- (WITH PACKAGE) From the cool Canadian north comes something really HOT for pregnant women and new moms. Bravado! Designs, the same company that lifted the morale and self-esteem of pregnant and nursing women by creating comfortable, pretty and slightly racey leopard-print nursing bras, introduces the Bravado! Thong. The thongs coordinate with a line of modern maternity bras that are easy one-hook snaps.
Reminding women that they are not getting fat, they are gloriously pregnant! Bravado's forward-thinking mission is to provide maternity underwear that is both functional, pretty and dare we say, even sexy. With patterns that include leopards and florals, as well as innocent white, blush and basic black, the thong designs match Bravado!'s current bra line.
Women who have worn the Bravado! Thong have said it "feels invisible" and is "extremely comfortable and soft." Psychologists advocate that body images of women can be bolstered by feeling and thinking that they look great, especially when they are adjusting to changes in their bodies.
Features of the new thong for pregnant and breastfeeding women are:
-- Super soft, made from 90% cotton/10% spandex jersey knit
fabric that stretches throughout the term of pregnancy
-- Front panel rests comfortably under the belly
-- Leg bindings are soft and gently stay in place all day
The thong costs $11 and is available in sizes S/M (6-12) and L/XL (12-18). The bras retail at $32.
"Why shouldn't pregnant women be comfortable and fashionable at the same time," said Shery Leeder, co-founder of Bravado! Designs. "It makes them feel like they have another wonderful little secret underneath their clothes."
Bravado!'s full line of products, including thongs and bras, are sold in hospitals, lactation centers and maternity and children's boutiques throughout the U.S., Canada and Europe. A word-of-mouth network among mothers and healthcare professionals has contributed to the popularity of Bravado! Designs' products. For Bravado! retail locations, call 1-800-590-7802, or order online at www.bravadodesigns.com
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Sherri Klein, APR
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sklein@kleincomm.com