NEW YORK, Dec. 3, 2001 (PRIMEZONE) -- PR practitioners trying to master the Web, and Internet veterans trying to learn public relations, both face challenges and opportunities which require up-to-date answers and guidance. A new weekly column, designed to orient publicity seekers from all kinds of backgrounds, launched this week at www.PressReleaseNetwork.com -- written by Internet marketing and publicity guru, Marcia Yudkin.
Yudkin, the author of "Six Steps to Free Publicity, Internet Marketing for Less than $500/Year" and other books on offline and online publicity and marketing, will cover such issues as:
- how to write search-engine-friendly press releases - steps that reduce mistakes by reporters who interview you - angles that get your message picked up off the newswires - how to find and use editorial calendars online - do's and don'ts for an online press room - how to get media people subscribing to your company's email newsletter - why and how to retarget releases for different niches
For more than a year, Yudkin moderated the ClickZ Forum for online marketers and she currently moderates I-Content, a discussion list for online writers, publishers and entrepreneurs.
"We are delighted to have Marcia Yudkin onboard and join our panel of eminent contributors. She will add value content for our site visitors and will hopefully build a fan following through this platform, " said Sharad Agarwal, founder and CEO of Press Release Network, which distributes news to more than 20,000 media outlets around the world in the client's choice of more than 75 circuits in 60 countries.
About Press Release Network
Press releases distributed by Press Release Network have been published by Associated Press, Bloomberg, Bridge, CBS MarketWatch, Dow Jones Interactive Publishing, Excite News, Internet Business News, Lexis-Nexis, PrimeZone Media Network, Reuters, M2 Presswire and many other global newswires and online services.